Fab 94.3 Becomes The New 94.3 - The Drive

At 10am Central Time on February 5th, Fab 94.3 Winnipeg became the New 94.3 The Drive.

For the last two weeks, the Pattison owned station had been using their billboards to promote just the brand.

There are a number of reasons for the change including ratings potential, and aligning the brand with other stations in the Pattison Radio family.

The launch was conducted in about 2 minutes and was brutally honest. The name Fab refers to an era more 60's and early 70's and the station had ceased playing the majority of their music from that era over two years ago. The website redirects to the audio player.

Hear the audio from the launch.

The first hour featured these songs:

Tom Cochrane - Life Is A Highway

* Launch *

The Beatles - Drive My Car
 
 Boston - More Than A Feeling
 
 Michael Jackson - Billie Jean
 
 Rod Stewart - Da Ya Think I'm Sexy
 
 John Mellencamp - Jack & Diane
 
 Fleetwood Mac - Don't Stop
 
 Queen - Another One Bites The Dust
 
 Bee Gees - You Should Be Dancing
 
 Van Halen - Jump
 
 Eagles - Heartache Tonight
 
 Men at Work - Who Can It Be Now?
 
 Abba - Dancing Queen
 
 ELO - Evil Woman

Paul McCartney - Band on the Run

Eurythmics - Here comes the Rain Again

#radio #Winnipeg #thedrive