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  • Matt Cundill

Pat Holiday's Great Case for Radio

Updated: Dec 11, 2019




Pat Holiday has spent 9 years away from the daily regiment of a radio station. In that time he has seen that its issues remain the same and there is both good and bad in that. He moderated the Broadcast Leadership panel "Like a Boss" at Canadian Music Week and did not serve up any softballs, but he did admit to leaving a few fast balls on the table. From his iconic beginnings at the Big 8 at CKLW in Detroit, to working in three Canadian cities in management, Pat has a knack for taking a market's temperature and reflecting it in the radio station he champions.

He readily admits that radio has changed but things are not as bad as they seem, and suggests that radio is perhaps fixing the product at the wrong end.

My thanks to Karen Steele at Virgin Radio in Kitchener for the show idea. Other notable credits include Matt Abra from Red River College who edited the episode, and Lauren Siddall who heads up the Social Media and Digital side of things here at the podcast. (See below) If you enjoy this episode, please take a moment to rate and review it.

During this Episode, we made reference to a movie that was made in 2004 called Radio Revolution: The Rise and Fall of the Big 8. You can order it online. We also spent a moment on Rosalie Tromblay's impact on the station. More about here can be viewed here.


I also made reference to an article Pat wrote in FYI Music News called, "Do You Have A Math Problem Or A Programming Problem?". It remains a relevant read nearly two years after its publishing.


This episode is sponsored by NLogic and their latest cloud-based application Lens for radio.

What would you do if you had more hours in a day? Seek new business? Meet with clients? Maybe grab a coffee? Wouldn’t that be great?

Well now, with lens for radio, you can. From analysis to trading and booking, lens gives you access to the data you need where and when you need it. no more waiting for data to download or dealing with the fallout of incorrect data. Join the 80+ clients already benefiting from this modern, intuitive, cloud-based tool that gives them the speed, flexibility and accuracy they need to do their job faster.


We are growing! ​The Sound Off Podcast welcomes Lauren Siddall to the show. Lauren will oversee all things social media and digital. In time we will be making a few changes to the website and getting an ongoing newsletter going. For those radio stations who use Matt for radio consulting, Lauren will be analyzing your station social media on a regular basis. You can reach her here if you would like to welcome her to the podcast!


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