The Return of Charles Adler
Updated: Mar 17, 2021
Charles Adler has made his way back to Corus Radio, the place he spent nearly a decade doing a national radio show from 2004 to 2013. When the show came to an end in 2013, he worked locally in Winnipeg at CJOB before departing for Vancouver.
He spent a year working at Sirius/XM Radio, on a show that was more conversational and less phone-driven. There's a moment in this podcast where he wonders if not being as active on the phones skewed his ability to see what was going on in the U.S. presidential race.
Charles also tells us who the best radio personality is in Canada, what makes terrestrial radio great, and how the media mishandled the U.S. election. I had the luxury of working with Charles for a number of years and if it sounds like we are catching up, it's because it's been a year. If you are looking for the reasons behind his departure from Corus in 2015, you won't find them in this podcast. The building where he worked saw roughly 80 people let go over the course of a few years, and the reasons are consistent with most restructuring in the industry. This was one marriage that needed a break.
You can listen to Charles nightly on these stations, and I will add to the list as the affiliate list grows.
CKNW 980AM - Vancouver
630 CHED - Edmonton
QR77 - Calgary
680 CJOB - Winnipeg
It can be a confusing world out there. Audiences are not what they used to be. There is more choice, more fragmentation and pretty much more of everything than ever before. Traditional ways of thinking are being challenged. New platforms and technologies are emerging and merging, and buckets of data are being produced. How do you go beyond the data to something you can actually use? How do you make sense of it all? How do you get out of the weeds to focus on the big picture? Well, NLOGIC, the sponsors of this podcast, can help. They offer strategic insights, customizable modern products, market perspectives and their personal commitment to help you make sense of your Canadian radio and television audiences. ultimately, they can help you grow your business. Talk to NLogic today and be better positioned for tomorrow.
Recently, Charles received a Lifetime Achievement Award Radio Television Digital News Association in 2017 on the month of May. He also has changed his political views as being a conservationist and now labels himself as a centrist.