EPISODES

We last had JC Douglas on our show 9 years ago when I got the full run down of his career highlights. JC Douglas announced his retirement on Facebook in May 2026, reflecting on his 40-year tenure at Q104, his morning run at C100, and in-between time at 89.9 The Wave. Here is JC's announcement on Facebook. He discussed the success of Q104 and C100, attributing it to loyal audiences and long-tenured talent. Douglas highlighted his pivotal moments, including interviewing Paul Mc

Rhys Waters from Podstarter joins Matt Cundill to talk career and the Echo Podsummit.

This week, I’m celebrating the 500th episode of the Sound Off Podcast by turning the spotlight on why so many shows underperform—and what you can do about it. Truths & Myths in Podcasting After nearly 10 years and 500 episodes, I’ve seen the same mistakes again and again, so I break down 10 big ones: blaming a vague “discovery problem” instead of doing the work of promotion, skipping a proper trailer, tolerating shit audio and lazy editing, and relying on weak interview struc

Kattie Laur is one of the most insightful voices in the Canadian podcasting landscape today. As a producer, audience growth specialist, and creator of the Pod the North newsletter, she sits at the intersection of content creation and strategy. Her work spans both the creative and analytical sides of podcasting—helping shows not only sound great, but actually reach and grow their audiences. Known for her candid takes and deep industry knowledge, Kattie brings a unique perspect

TrueFans.fm founder Sam Sethi is forward thinking about podcasting. Sam explains how True Fans grew out of the podcasting 2.0 movement into a full creator marketplace where podcasters can host audio and video, build real fan communities, and earn through value-for-value models, including micro payments, subscriptions, and one-off episode payments. Sam Sethi walks me through how True Fans removes friction for listeners with a built-in virtual wallet, gamified SATs, and simple

I reconnect with multi-hyphenate broadcaster, singer, actor, and live selling expert Dawn Chubai. We start in Edmonton, where she talks about growing up, singing in backyard concerts, finding her way into PR straight out of high school, and then accidentally falling into broadcasting through her music. Dawn shares stories from her days at A-Channel/Citytv, including doing weather and traffic, musical performances, and the energy of those street-facing Jasper Avenue studios—pl

I reconnect with Doug Downs, whose career has criss-crossed radio, television, corporate communications, and now podcasting in a way that feels almost tailor‑made for the medium. In the 90's we worked in Edmonton and grew very familar with one another's work in traditional media. Today I learn about his trek into the world of podcasting. Doug takes me back to the time before we knew one antoher - to being a three‑year‑old kid in Scarborough, Ontario, running up and down an a

After nearly 10 years, Todd Hancock is back. As only a select few may remember, Todd's last Sound Off appearance was on our second-ever episode. At the time, he had just been let go by CFOX in Vancouver and was in the process of launching The Toddcast , his own podcast endeavor. With a great website and some excellent audio, there's no doubt he had about as strong of a start as one can possibly have... And now, a decade later, we're both still here. Build-A-Brand If you've ev

Let's go to Lagos! Tony Doe is one of the most thoughtful voices in Nigeria, and he's here to provide some excellent insights into the past, present and future of podcasting. As a former Nigerian radio broadcaster turned podcaster, Tony reflects on the lost intimacy of radio as studios chase visual appeal and social media reactions, and explains why he rejects the idea that video is the “next phase” of podcasting. He warns creators about building shows inside walled gardens l