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  • Matt Cundill

Adam Seaborn: The Sports Podcast Boon

Adam Seaborn is a sports media analyst and head of partnerships at Playmaker Capital. Last year, the Nation Network was purchased for $15 million and perhaps a few eyebrows went up. By 2023 standards, it appears to be a bargain given the dissolution of notable sports radio properties that have disappeared in markets like Calgary, Vancouver, Hamilton and Winnipeg. Of note, Maryann Turke who ran Bell for a number of years, and also worked at the NFL is the company's board director. This is a sector of the content economy that has value with a long runway for growth.

In this episode, you will pick up a few best practices on how to make your sports podcast flourish, what the numbers say between both traditional and digital media, and how we count all this in order to sell it to advertisers.

Please Follow Adam on Twitter... he's a good follow. Because he shares stuff like this.


Some Excellent Sports Podcasts

Montreal Canadiens: Habs Unfiltered.

Habs Unfiltered is the premier independent fan podcast bringing you up-to-date opinions and discussions on all the latest news and stories about the Habs. Trege Wilson, Matt Smith, and Blain Potvin bring you up-to-date unfiltered opinions and insight on the Montreal Canadiens, with in-depth interviews from players to analysts, and broadcasters. If you’re talking about it so are they!!!

Talkin' Buds Leafs Show

The Talkin’ Buds Leafs show, two brothers Talkin’ all things Toronto Maple Leafs! We analyze the team on weekly basis sharing our opinions on all the recent news and events. Our goal is to provide casual and entertaining hockey talk! New episodes every week during the Leafs season.

Calgary Flames: Barn Burner with Boomer & Pinder with Rhett Warrener.

FlamesNation presents Barn Burner: Boomer & Pinder with Rhett Warrener.

5 Days a Week - Monday to Friday - 10:30am to 12:00pm MTN

Live on Youtube / Twitter / Facebook

Dean "Boomer" Molberg, Ryan Pinder and Former Calgary Flame, Rhett Warrener host Calgary's #1 Sports Talk Show.

All things Calgary Flames, Calgary Sports, as well as a dive into the NFL, CFL, MLB, Golf and a variety of the Wide World of Sports

The Edmonton Oilers: Oilersnation Radio

Every week, your favourite voices from Oilersnation spend an hour breaking down the latest surrounding the Edmonton Oilers. Tyler, Rick Dan, and of course, Baggedmilk talk about everything from the last few games, trade rumours, and more. The show features popular segments like Hot & Cold Performers, the Delicious Debate, and Ask The Idiots!

Vancouver Canucks: The PP1 Podcast

A Vancouver Canucks-based podcast about the heralded first power-play unit. Ryan Hank and Ted Wong run the show from Kelowna and keep you informed and entertained on a weekly basis.

Winnipeg Jets: Illegal Curve

Airing Saturday mornings The Illegal Curve Hockey Show provides the most comprehensive coverage of the Winnipeg Jets, the Manitoba Moose as well as news from across the hockey world. Dave, Drew and Ezra keep you up to date each week on all of the latest news.

Winnipeg Jets: Winnipeg Sports Talk

Winnipeg Sports Talk with Andrew "Hustler" Paterson brings you the latest news, analysis and opinion on the local sports scene including Winnipeg Jets, the Winnipeg Blue Bombers, the major sports and of course betting & fantasy.

Ottawa Senators: Locked On Senators

Ross Levitan and Brandon Piller provide a safe space for Sens fans through lottery pick rebuilds, double overtimes in the Eastern Conference Finals and everything in between. The Locked On Senators podcast supplies insight, stats, opinions and interviews on all things surrounding the Senators organization. The key to staying up to date daily with the Ottawa and Belleville Senators is listening to Locked On Senators Podcast: Part of the Locked On Podcast Network. (@SensCentral on Twitter)

The OHL Podcast

Veteran broadcaster Mike Farwell brings you his unique perspective on the Ontario Hockey League. From his days standing on a milk crate while interviewing players, to spending years on the road with legendary junior hockey broadcaster Don Cameron, Farwell brings you a view of the OHL you simply won't find anywhere else. From Ottawa to Windsor, and from the Soo to Erie, the OHL Podcast has something for every junior hockey fan, bringing you the best stories from the players you cheered...and jeered. Issues and insights. Stories and sarcasm. From the fans to the front office, The OHL Podcast is your online scrapbook for one of the greatest leagues in the world.




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