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  • Writer's pictureMatt Cundill

Corey Carter: WIXX 101.1 Green Bay

Updated: May 31, 2023

Every year since 2013, I have loaded up the car for a football trip to see the Green Bay Packers. The team has a special relationship with the town that is unlike any other in sports. That extends to its local radio partner which clearly doesn’t behave like other radio stations in a medium or small market. WIXX 101.1 is staffed 24/7 with live personalities.

cundill avery green bay
Avery gets cozy at Kirsten and Gary's place where they don't spare any detail when it comes to providing a Green Bay Packers Experience.

The program director is Corey Carter who also pulls the 1-3pm shift on air. He spoke to me about his employer, Midwest Communications, the relationships developed with team members, the team, and the formula that has kept the station at number one since 1977.

In this episode, we spoke about the difficulty in getting a decent hotel on game days. We solved that problem this year by staying with Kirsten and Gary.

Sadly, the Packers lost the game to the Eagles. We attained a new hate for Eagles fans who rank alongside with the Raiders for the worst fans in the NFL. There is no number three in that category.





Amanda Logan (VO) 00:00:01

This is the Podcast for Broadcast. The Sound Off Podcast with Matt Cundill.

Matt Cundill (Host) 00:00:08

What if I told you there was a radio station that played top 40 and was staffed with live jocks 24/7? You'd think it was located in New York or LA. In a city that, say, never sleeps. But I doubt that Green Bay, Wisconsin, would come to mind. WIXX has been doing things a particular way since 1977. A lot of that is credited to their owner, Duke Wright, who thinks full service and is clearly community-minded. Duke lives a few miles from Lambeau Field. He bought his first station in Wassau, Wisconsin WRIG 1400 AM in 1958. That station has now moved to 1390AM and is a Fox Sports affiliate. Now, full disclosure on my relationship with Green Bay. Every year I get in the car with Avery, who, after ten years together, is well beyond just a passing love interest. I took her to Green Bay for a weekend football getaway in 2013. The trip was 13 hours by car and we passed the former Stadium of the Minnesota Vikings. You might remember it as the Hubert H. Humphrey Metro Dome, which I affectionately called the Humptydump. Avery asked why we weren't seeing that team, and I said, when you see Lambeau, you'll know why. We've pretty much gone every year since and made a few friends in the area along the way. Now, who best to tell the story of radio and Green Bay than the program director of WIXX 101.1, Corey Carter? The station's durability is unmatched in that they have been number one or two since forever, and Murphy in the Morning has been on the air for 28 years now. One final note. Fred Jacobs of Jacobs Media wrote a really cool blog about the Green Bay Packers and how they're venturing into digital TV. You can find a link to that in the show notes of this episode. For now, though, I reached out to Corey to talk about radio in Green Bay and the station's relationship with the Green Bay Packers. So tell me a little bit about yourself. Where did you grow up and what's that moment that you thought that radio was the greatest invention ever?

Corey Carter (Guest) 00:02:08

I grew up in Northern Minnesota, outside of Duluth, Minnesota, and I would say I kind of had that radio moment, probably, when I was in College. I remember listening to the radio and calling in for requests and recording the Top Nine at Nine countdown when I was younger. But I didn't have a super big interest in it until I started in College, and I started with a broadcast journalism degree. I wanted to be a sports reporter or a sports announcer, and that kind of just morphs its way into doing commercial radio and music radio.

Matt Cundill (Host) 00:02:38

So where did you go to College?

Corey Carter (Guest) 00:02:39

UW Superior. It's part of the Wisconsin- University of Wisconsin system, and they have a campus FM stereo 100,000 Watt radio station that runs a statewide public talk show network during most hours. But at night we got to play, the students got to play. So there was a jazz show. And then I actually was the, I guess, program director of the hip hop show that ran a few nights a week. So I kind of got my first taste of top 40 radio, at least from a hands on perspective, doing that, which I still have very fond memories of. That was 20, 21, 22 years ago, but just great times there. Learning and being able to emulate the things you heard on some of the big top 40 stations that I followed, KDWB at the time from Minneapolis was one that I was just in love with. So I would hear how they did things, and I would try to emulate that on my College hip hop show at night. And I just had a blast doing it.

Matt Cundill (Host) 00:03:36

Where does hockey fit in for you? Because that's hockey territory where you grew up.

Corey Carter (Guest) 00:03:40

It is definitely hockey territory. Minnesota Duluth is a huge division one hockey power. And I will tell you this, that my whole life, even up to now, I've been a basketball player. That's where hockey fits. And I was on the opposite end of that. UW Superior actually had a really good division three hockey team when I was there. They won the National Championships, and I played on the basketball team. And yeah, you know, we were there, too, but it was certainly nowhere near the prestige or the fandom that came with hockey in that area.

Matt Cundill (Host) 00:04:11

How tall are you?

Corey Carter (Guest) 00:04:13

Six foot five.

Matt Cundill (Host) 00:04:14

And you wear a size 15 shoe?

Corey Carter (Guest) 00:04:17

I do, yes.

Matt Cundill (Host) 00:04:18

Do you have trouble buying shoes or finding them?

Corey Carter (Guest) 00:04:21

Well, the funny part is I had size 15 when I was in 9th grade, which was about 1992 or so. And back then you couldn't find basketball shoes. We had to special order them and look in catalogs and stuff before online. Well, now I think there's just more big people in the world. So it's not the easiest to find size 15, but you can certainly find them in stores where back then you just couldn't find them anywhere.

Matt Cundill (Host) 00:04:42

If you become friends with somebody at the Green Bay Packers, maybe they can provide you with hand me downs.

Corey Carter (Guest) 00:04:47

They would probably have some. We have quite a few connections over there. I've never asked, but yes, I'm sure they would have some that would fit me over there.

Matt Cundill (Host) 00:04:56

The station has only had one owner in about 42 years, and that's Duke Wright. Now, I got turned on to Duke Wright when I met him at the Conclave, and I had no idea about the history and the company he runs and what it's all about. So can you fill us in?

Corey Carter (Guest) 00:05:12

Yeah, it's a pretty special company. So Duke Wright started these radio stations, which is now Midwest Communications owned stations. Gosh, I had lost track. How many States? Six, seven states now with one radio station back in 1958, and it was an AM station in Wassau, Wisconsin, and his parents owned a music store in town. And actually, Duke was a pretty esteemed polka player up until relatively recently in his career, he played polka. So anyway, he had his musical background. He purchased this radio station, or his parents, I think, helped him through their business, purchase the radio station, and at a young age, he was the owner of this radio station, and I believe it's still around to this day. It's an AM station that he still owns Wassau. But yeah, he started it then and he grew it in Wassau and then grew it in the Green Bay Appleton markets. And it's kind of just grown ever since. He's a very, very smart businessman who is still, from what I understand, on the lookout for radio stations that makes sense to add to the portfolio. But he's also not just into it for gobbling up as many stations as he wants. He has kind of a thing he looks for in these markets that he goes into to try to buy radio stations, and he makes sure that they're going to make him money and they make sure that they're going to be successful in the community. And he continues to do that. We just purchased stations in Peoria, Illinois, earlier this year, I believe so he's still on the hunt, and that's kind of what motivates him every day.

Matt Cundill (Host) 00:06:44

How shocked are people when you tell them that you program a radio station in Green Bay, Wisconsin, that has staffing 24 hours a day?

Corey Carter (Guest) 00:06:53

It's pretty surprising and we don't know this for sure, but I'm almost positive there may be a station in Milwaukee that also does it. But I know obviously we're one of very few stations in Wisconsin that are live 24/7, and it's an awesome thing. We work our butts off to make sure that stays that way. Unfortunately, in this day and age, trying to find part timers to do overnight shifts on weekends isn't quite as easy. We've had a couple of people that have been here for many years dedicated. They wouldn't fit your mold of what a Top 40 radio Jock would be at all. But they're reliable, they're dedicated, they sound okay on the air, and we're happy to have them.

Matt Cundill (Host) 00:07:34

So tell me why you have to staff it 24 hours a day. What's the reasoning behind it? Because most people who would look from the outside say, is that really necessary in this day and age? But I believe in Green Bay.

Corey Carter (Guest) 00:07:45

It is well, and we think it is, too. And that goes back to Duke. Duke really believes strongly in being connected with the community and being there when the community needs you. I think that's first and foremost the most important reason why we do it. And I know it was the summer of 2014 and we had a severe storm run through about 1230 in the morning. And we had our live overnight Jock on and she was providing updates. She was sending out text messages to our severe database. And the next morning it turned out and actually over the course of the next week, it turned out that there were seven tornadoes that touched down that night in our listening area and not one alarm went off. It was actually a pretty big news story in this area that the alarm system in one of the counties was malfunctioning and they found out the hard way. But we were the ones giving people updates. And the next morning on the morning show, people were calling in with reports of how they couldn't get out of their house because the trees were down on their streets, but also telling us that a text message from our live overnight personality to our severe weather database woke them up in the middle of the night. They went down in the basement and listened to us who were giving them updates and they were thanking us. And just like moments like that where we potentially could have saved lives in this market, I don't think we necessarily did that in that stance because the tornadoes weren't I think there were E zeros or E one tornadoes. But just knowing that we have that ability to serve the community in times of need really is what drives that, making sure we're here 24/7. And there have certainly been times when, from a management perspective, I've wanted to throw the towel in and probably could have as far as trying to staff it because it does get challenging holidays and overnights, but we just do everything we possibly can to keep that going. We're just afraid that even if we voice track one overnight shift in an emergency situation, that we're just afraid that that's a slippery slope, that you never know what other influences might factor in and all of a sudden we become voice tracked. So we've done our extreme best to try to keep that thing alive and local all the time.

Matt Cundill (Host) 00:09:54

I haven't spent a long time in Green Bay beyond getting to town, taking in a football game and leaving. Tell me a little bit about the weather in the area, because you're by the Lake and all sorts of stuff can roll in.

Corey Carter (Guest) 00:10:06

Yeah. The weather usually kicks in from west to east or from southwest to northeast. The Lake doesn't really protect us as much as you might think it does. I know coming from Duluth, Minnesota, usually Lake Superior being such a cold mass of water, a massive body of water that kind of shielded that area from any kind of like tornadoes per se. We'd still get severe thunderstorms here. It's not so much like that. I mean, in fact, just over the summer, there was the first tornado that officially touched down inside the city of Green Bay. In fact, it went like a block away from my house. Luckily, it was just a small one and it just blew over a couple of trees. That was pretty much in downtown residential Green Bay that a tornado moved through. It's rare, but it does happen.

Matt Cundill (Host) 00:10:52

What's 100,000 Watts get you from Green Bay?

Corey Carter (Guest) 00:10:56

It's actually pretty amazing. It's cool just because of the geographic location. For any listener that doesn't know exactly where we're at. We're about 20 miles west of Lake Michigan, on the Northern side of Lake Michigan, and we can actually oftentimes we'll get text messages from Luddington, Michigan, which is on the other side in the lower part of the state, saying they're hearing us across the Lake. So the signal will shoot across the Lake. But north and South, I mean, this station on this frequency, we can get an enormous coverage area. I mean, sometimes we're 2 hours out listening in vehicles and people are texting in from the suburbs of Milwaukee. In fact, there's been times and maybe it's with atmospheric conditions, but there have been times when people have been like, yeah, we're listening to you guys, and we're tailgating at Miller Park in Milwaukee, and we got you on the radio, and we're like, what? So at times it travels that far, but at least it gets an hour, hour and a half out. This area isn't that big as far as market size. If you look at market size, the Green Bay market is separate from the Appleton, Oshkosh market, and each market is in latter 100s as far as market size. But when you combine them, along with all of our area that we cover, we reach about 900,000 people. So it's a lot bigger of a market than it looks like on paper.

Matt Cundill (Host) 00:12:14

You get to be rather old school when it comes to air checking. You've got a lot more people to air check. So how do you work it in remind us how we used to do it.

Corey Carter (Guest) 00:12:23

Yeah, it is tough, and we try to get you that's. One thing that we've tried to emphasize more here in the last year or two is trying to get those weekend air checks in, and it is tough because most of the weekenders are doing this as a hobby. We obviously pay them, but they're not making a fortune working for us. They just like to be the prestige of being on Wixx and having a radio job and being associated with winning radio station. So to get those guys in here during the week, it's a little bit challenging sometimes. But like I said, we have a pretty good staff and people are leaving and we're hiring new people all the time. But we really just try to make sure that they have the basics down and then kind of grow them beyond that based on their skill set. But I have a weekend part timer coming in right after this, and we're going to sit down and do an air check. Actually, today. So it's certainly been more of a point, but it is challenging. I always tell them that this radio station in this market is all about serving the community and especially during times of severe weather. For example, we have to go through this whole training that I've kind of put together where I tell the jocks in the weekend, look, if there's severe weather, it's not about what's happening with the Kardashians. It's not about you sounding like a hot Top 40 Jock ramping a song. It's about getting the information out there and getting it out there in a calm, concise manner that will alert the public of what's going on. Like we drop off formatics during those type of situations. And a station as broad, as broad of the demos Wixx has, we can pretty much talk about anything, and it fits to a degree. Duke Wright always tells me he's like, you guys aren't a Top 40 radio station. You guys are a full service radio station that happens to play Top 40 music. And he's right, which is really cool because I'm kind of a news and weather geek. I don't know if you could pick that up quite yet on this interview, but I really enjoy that part of it.

Matt Cundill (Host) 00:14:24

Tell me about how you pick the music for the station, because it is Top 40, but you can still draw from alternative or from high AC and AC. It's a wonderful coalition on the planet.

Corey Carter (Guest) 00:14:37

It is. And one of the reasons, I guess I'll try to take a couple of steps back to answer your question. So Wifxx, for the people that don't know, has been the same frequency, the same call letters, the same logo since 1977 in this market. And it's been either the number one or number two radio station in this market ever since 1977 consecutively. So it's got this giant base of people who grew up with it. And to be honest, now it's a generational radio station where we have women that were listening back in the late Seventies and early 80s, who are now grandmothers, are in their 60s and their 70s, and their kids are listening and their kids kids are listening. It's amazing the amount of people that still listen to this radio station that you wouldn't think listen based on the music that we play. So when we pick the music on this station, we're basically a Top 40 station with an AC audience. Our biggest demo is 25 to 34 year old women. After that, it's 35 to 44 year old women, and after that, it's 45 to 54 women. The last ratings book, we were number one in the market, 35 plus women. And we still do well with the teams. It's just it really is. It's an anomaly. The radio stations ratings are just an anomaly. So when it comes to picking music, it is a challenge in a way that we can go really broad. But at the same time we got to be hip to the kids and not scary to the older demos because we don't necessarily want to lose them either. Like you said, we can draw from a lot of different genres, and we've had success. A lot of our success comes with some of these songs that are outliers that most Top 40 radio stations are either slow to add or slow to get research back on some of the top songs over the years that we've had. A lot of times, AC based songs, slow pop ballads, do really well on this radio station. We just moved that new why don't we song up to power this week based on our weekly online research, because it was testing so well, and we kind of knew that going in that song would do well for us because we've had so much success with songs like that in the past. So we can draw from that. This radio station was really in the 80s and 90s. It was big with the hair bands Bon Jovi. I mean, we have a Bon Jovi Gold song that we still play. It's My Life from 2000 that still tests when we do our online library tests. Back in the day, it was Def Leppard and Bon Jovi, and then it was Nickelback and Daughtry and Theory of a Dead Man and Shine Down in those type of bands that did well. So we've kind of always been like a weird combination of Top 40 rock and AC, and it's always worked kind of fun actually to be able to be that wide of a radio station. And it's just a mass appeal radio station. It really is. And we have a direct competitor in the market that's a straightforward Top 40 radio station, and they're not bad radio station when it comes to music. But when you listen to us and you listen to them, you can definitely tell the difference, that we're just a much wider radio station.

Matt Cundill (Host) 00:17:31

And you have the packers.

Corey Carter (Guest) 00:17:35

Every game day. We run 8 hours of packers programming without a single song. We are the home of the Packers Radio Network in Green Bay, and Duke's philosophy on that is that, look, if you want to be number one in Green Bay, you're the packers radio station. And that has been a huge part of our brand. We are the packers radio station not only in airing the games, but having this connection with the team and promotional things that the team does around the team and around Lambo. Like, we're the station that's there. We're the station that promotes it. We're the station that is like the connection to the packers. And it's really kind of a cool thing to have that kind of relationship with the professional sports team and especially on a Top 40 radio station. Mike McCarthy, the former coach of the packers. It was draft day. I want to say it was either 2017 or 2018, so it was in April during the offseason, but still, the NFL draft is a big deal. He would interview with our morning show as part of our contract with the packers games every week. So our morning show kind of got to know them beyond just the XS and OS part. They'd give each other crap on the radio, and he would call in, and before they would even air the interview, they talked for 510 minutes off the air, all three of them just BS shooting the breeze and really off the cuff. He trusted them a lot with telling them what was really happening behind the scenes. And those things always didn't make it to the interviews, but it was the morning of the draft, and all of a sudden they get a call and they're like, hey, it's coach. And they're like, oh, hey, coach, what are you up to? Getting ready for the draft. He's like, I'm at your back door. I got coffee. And they're like, what? And there he is standing at the back door with Starbucks for a morning show. And he walks into the studio and he hangs out with him for like an hour on the air, totally unsolicited. And it was just one of those cool moments where you realize that this radio station has a connection with not only the community, but the team and just the fabric of the culture here that is almost impossible to duplicate in this market and certainly would be a position that a lot of radio stations in this country would want to be in.

Matt Cundill (Host) 00:19:37

I want to say that he was a Starbucks because he used to get at about 530 or six in the morning.

Corey Carter (Guest) 00:19:42

Yes, that was the time he came in.

Matt Cundill (Host) 00:19:45

And I only know that because I saw the Super Bowl 2010 documentary on NFL Network.

Corey Carter (Guest) 00:19:52

Okay, I haven't seen that yet. It's probably the Starbucks you went to back then.

VO 00:19:58

It's kind of a morning routine that I go through and get up early. Green Baysie. I'm metropolis here. So we have three Starbucks in town, and it opens at 530. And I get the venti, a skinny vanilla latte, no foam. Because when you pay over $4 for a cup of coffee and they fill up with half foam, I struggle with that a little bit. I just go through the things I have in front of me, spend ten to 15 minutes drinking a cup of coffee and just getting myself ready for the day.

Matt Cundill (Host) 00:20:31

Yep. Memory of an elephant. More with Corey in just a second. We're going to do a deep dive into their relationship with the Green Bay Packers and find out about some of the programming and content opportunities that arise from it. So 8 hours of programming, how much of that is yours or does that come off the network?

Corey Carter (Guest) 00:20:50

It all comes off the network. And it's kind of a weird thing, us being 7 miles away from Lambo or whatever. We are here 5 miles. We're not the flagship of the packers. It's WTMJ in Milwaukee, the Am station. And to be honest, I really don't know why that is. It's kind of always been like that. So we are just a network affiliate of the packers. But yeah, we're the packers radio station in Green Bay. We're the only one in the Green Bay market that carries the games well.

Matt Cundill (Host) 00:21:16

It'S much better to absorb the production costs and actually be responsible for it all Well.

Corey Carter (Guest) 00:21:20

I think that's probably a reason why we continue to not be the flagship, to be honest. I think it's just that we can be the flagship. We can make money selling ads during the games and we don't have to worry about all that other technical stuff right. Selling it and the cost of it and everything.

Matt Cundill (Host) 00:21:35

What's the relationship like between your staff and the team? And you're probably also going to have to speak to the relationship between anybody on the street in Green Bay who meets someone from the team because I know a lot of people ask about it.

Corey Carter (Guest) 00:21:49

It is unique. It's not uncommon for you to see well, for instance, I'll give you an example. Last year my kids were playing YMCA flag football and I noticed that standing about 10ft away from me watching his kids play football was Mike Daniels, the starting nose tackle for the team, who had a kid my age and everybody was just another parent there. And it was a pretty big deal here. He was a very good defense alignment and one of the best in the NFL for a while and he was out just doing his thing. And I'd play YMCA pickup basketball and Time Montgomery would show up when he was here and just be one of the guys and play and it was not a big deal. And you hear those type of stories quite a bit from this community. So I think that's kind of a unique thing in the market. Now, granted, I've never lived in another NFL market, but you see him at the grocery store, people live near them, they see him driving to work in the morning. Aaron Rogers was at Starbucks today because everybody's posting about it on their Instagram and trying to sneak pictures, silly things like that that happened. So it is kind of unique in that way. And as far as our jocks relationship with the team, we've had kind of a long standing relationship. We used to have a show called Breakfast with the Boys, which then morphed one on one with the boys. But basically every Thursday during the football season for 25 plus years, we dedicated an hour to basically a sit down talk show with our morning show. Even when it was on during the afternoon drive or morning show would come back. We'd have a Packer player and a guest come in, a Packer guest come in and we would do our long talk show in front of a live studio audience. The studio audience would only be able to win their way into the show by winning tickets on the radio station. They would get a picture, an autograph with each of the players. And we had Aaron Rogers, we had Breadfire, we had down the Driver. All the packers were in our atrium in our Studios doing this show in front of this audience with our morning show. So they all kind of get to know each other. And I know when Coach McCarthy was there, our morning show guy, Murphy, was asked to be like the MC at some team building thing that happened at McCarthy's house. They set up something one day instead of doing practice. And Murphy was invited over there to kind of like make announcements and stuff. So we just have this connection with the team that again, I think we're in a very fortunate situation to be in, and a lot of stations would love to be in that situation. And for us, it's just we're part of it. It's really an awesome position to be in.

Matt Cundill (Host) 00:24:23

So every year I do go down to a game. I'm actually a Buffalo Bills fan, but I have to wear the Greenbased stuff. That's my adopted team.

Corey Carter (Guest) 00:24:32


Matt Cundill (Host) 00:24:33

Because I married into that. We go down to a restaurant every year, and we have this wonderful meal, but we sit right next to David bacteria every year.

Corey Carter (Guest) 00:24:42


Matt Cundill (Host) 00:24:43

And I say, there's David bacteria. What do we do?

Corey Carter (Guest) 00:24:46

We do nothing.

Matt Cundill (Host) 00:24:47

We play it cool.

Corey Carter (Guest) 00:24:49

Yeah, exactly. You play it cool. This is kind of a neat story, actually. Most David Bachelor. So it was right around Thanksgiving last year, and I was on a late Sunday afternoon, and there was, like a Whole Foods type. There's a store called Fresh Time Here that's kind of like a Whole Foods type store. And my wife and I and my kids were shopping, and all of a sudden we look up and there's David Bacieri and his girlfriend walking in, and we're like, oh, that's pretty positive. It's David Bakari as he walks by. You're like, that's definitely him. He's huge. And then later on, I'm getting nuts. So we're getting pecans for some baking something we were going to Bake for Thanksgiving. And I look over to my left, and I'm like, that person looks familiar. I didn't want to stare. And so I went to my wife. I'm like, I think that. And she said, yeah, I'm pretty sure it is. And it was Danica Patrick. She's there buying nuts with me at Fresh Time. And unfortunately, there's two aisles of nuts. I had to go to the opposite aisle to find the pecans I was looking for. But there were none of those little plastic Baggies left. So then I had to go back near Danica and reach around her to get the Baggies because there were no Baggies in my aisle. So she probably thought I was trying to get close to her and sneak a peek or whatever, and her cart was just overflowing with organic foods. But I was like, wow, I just ran into Danica Patrick shopping at the grocery store.

Matt Cundill (Host) 00:26:14

It's kind of funny what happens to the ratings numbers when the game is on. What's the share?

Corey Carter (Guest) 00:26:20

It's really hard to tell. That's a good question because we're still in a diary market. We're not in a Ppm market. It would be interesting to see with Ppm what would happen, although the sample size would probably be super small. But with a diary market, it's really hard to drill down. You can drill down to days, but with the games now being different days and different times, it's really hard for us to tell. I know that when you go around town on a packers day, the people that aren't at home watching it on TV, I mean, you pull into any gas station, any store, and the game audio is on. And more times than not, it's the radio broadcast from Wixx. I have it streaming through the grocery store. And no matter where you go to the grocery store, you're hearing the booming broadcast of our broadcast, which is pretty cool. So I know it's certainly listened to I really don't know the numbers, so I would imagine they're big because I know our sales Department gets pretty high rates for the ads during those games. Yeah.

Matt Cundill (Host) 00:27:19

I forgot how hard it is to track sports when you're in a diary market. I was tracking the Winnipeg Jets for many years, and I can only really sort of count on Tuesday being a consistent night when they would play.

Corey Carter (Guest) 00:27:31


Matt Cundill (Host) 00:27:31

You've got the packers who are on prime time, so sometimes it goes Sunday night and then it's Thursday and then Monday, and you can't do consecutive Sundays because they're not always doing Sunday.

Corey Carter (Guest) 00:27:41

Yeah, right. Exactly. And then you start drilling it down per day and you're trying to look at demos and pretty soon you're looking at 13 people. So it's harder to say that. But I will say that if for nothing else, I think one of the big reasons why we do this and have the packers on is, again, just for the image and the brand that we are associated. We're the big station in town and the big station has the packers because the packers are the biggest brand in the town and in the state.

Matt Cundill (Host) 00:28:10

What's a tip for anybody who's coming from the outside on getting a hotel in Green Bay for a game.

Corey Carter (Guest) 00:28:15

Oh, boy. Be prepared to pay. I don't know. I think most of them do two to three night minimums, and they Jack up the rates, I think. What did they say the economic impact of a packers game here was it was either like $11 million to the local economy or like maybe it was eleven and 19 might be a little high.

Matt Cundill (Host) 00:28:35

But actually, Cory is right on both accounts. I did a little fact checking. Packer game day brings in $12.3 million in the market, and there's an additional $7 million brought in through people coming to watch training camps.

Corey Carter (Guest) 00:28:50

It's just an exorbitant amount of money that comes into the community for the packers games. And one thing that I think a lot of people don't understand, because I didn't understand this until I moved here is that Green Bay is a small blue collar town. It really is. That happens to have a professional football team. I came from Duluth, Minnesota, which is a very blue collar town. And this is really not that much bigger than Duluth. I mean, the Metro area of Green Bay is maybe $250,000, and that's it. So it's really not a big town. And it's surprising because you just think with the packers, you just think it's a little smaller than Minneapolis. Well, no, it's a lot smaller. It's totally a different landscape in Minneapolis. It's completely different area.

Matt Cundill (Host) 00:29:33

I drive it from Minneapolis to Green Bay.

Corey Carter (Guest) 00:29:35


Matt Cundill (Host) 00:29:36

I can't believe that a Stadium just pops up out of nowhere after 3 hours of dairy farms.

Corey Carter (Guest) 00:29:40

Oh, I know. Yeah. And then that drive across the state is like the worst. I make that to go back home to Duluth multiple times a year. And yeah, that gets to be a long drive. But yeah, you're just driving and you get into Green Bay and you're in a residential area, and then you look up and boom, it's Lambo sitting right there. Actually, it's a little bit sad because when you first move here, you're in awe that the first year you drive by, you're like, boy, that's cool. And then, like everything else, you get used to it and you don't even notice it after a while. But then when friends come into town or family that have never been here, they're like, Whoa, that's Lambo. And you're like, yeah, it's pretty cool. It's just like right there in the middle of everything.

Matt Cundill (Host) 00:30:16

So the answer to the earlier question about the hotels was Airbnb.

Corey Carter (Guest) 00:30:20

Yeah, I was going to say that was my other suggestion. Yes, Airbnb. I also have a double bed in my basement. So if any radio geeks have listened this far into the podcast and want to reach out to me, maybe I'll wrench in my basement.

Matt Cundill (Host) 00:30:33

I'd like to file a complaint because I didn't get to hear one of my favorite bits. Which one the day after they played the Eagles, which was a Friday morning, Murphy in the morning. Don't they do a bit called Get It Together, Lambo?

Corey Carter (Guest) 00:30:46

Oh, my God. Yes, they do. They say Get it together, Lambeau. And yeah, I really should have those guys podcast that separate because they podcast the entire show. You have to dig through it a little bit. But so what they do is they take the police scanner, squat, talk, I guess. I don't know what you could call it, but it's the police blotter. Of all of the events that happen at Lambeau the day before and night games are usually the best because people have had all day to drink. Usually Sunday night games are a total mess because people are just lit up by the time the game starts and they read through them and they do it to the it's my favorite. They have that. I don't even know what the name of the song is. Now it's Shots by LMFAO and Little John, the East Side boy. And if you listen to it, it's just this kind of like party rock ads, except more just about getting drunk and wasted and crazy and they're just reading the police water up.

VO 00:31:41

Speaking of Lambeau, busy day once again for law enforcement yesterday at Lambeau Field. It always is on game day. And that's why we present to you, ladies and gentlemen, Get it together Lambeau on WIXX.

VO 00:32:07

10:20 a.m. Group that smelled of THC walked past officers. Officers were not able to catch up to them and lost sight of them in the parking lot.

VO 00:32:15

11:19 A.m. Oneida at Armed Forces person fell needs medical assistance. 11:43 A.m. Associated banking 200 and 07:00 P.m.. Ejection. Section 124, 126 Upper 200 and 13:00 P.m..

VO 00:32:28

Male was ejected earlier from Shopgo gate for intoxication. He is now Oneida gate trying to get back into the game because his father is still inside.

VO 00:32:39

02:17 P.m.. Ejection. Section 637. Edward K Born 1987 alcohol related at 02:24 P.m.. Ejection.

VO 00:32:48

Female ejected out of Fleet Farm gate after disturbance. Two officers are currently out with her.

Corey Carter (Guest) 00:32:52

But the way they deliver it and the way they read it is just hilarious. And it's so funny that it's just such a shit show. And even though the vast majority of the 80,000 people at Lambeau are fine, I mean, there's just always a few idiots that are just drunk and out of line. And it makes just for a fun radio bit that people really look forward to the day after home games here. It's been a fun bit that they came up with and yeah, like you said, you heard it. So it's just unbelievable sometimes some of the things you hear through that. And I give credit to our law enforcement because I imagine that game days for them is probably one of their least favorite days of the week.

Matt Cundill (Host) 00:33:30

I listened to it after a Sunday night or it went seven minutes after the Seahawks were in town and I was still laughing in Shawano.

Corey Carter (Guest) 00:33:39

Yeah, it is quite a bit that they have come across, but yeah, I mean, hey, what an awesome way to not really do any work other than just read what's provided for us. Thank you, Green Bay and Drunk Packer fans for giving us awesome show content.

Matt Cundill (Host) 00:33:59

What did you learn from your first job at Hardies?

Corey Carter (Guest) 00:34:04

Well, my mom told me about my mom told me that I needed to work because the car insurance was going to go up regardless or not if I even got a car, which I didn't at 16. So I would need to cover that, which sucked at the time. But looking back on it, it was a good life lesson. And she always told me, she said, every other job you have after this will be better. And I was a burger flipper, and it was the worst job there. And she was right. Every other job has been better than that. And I will still say for some reason, someday I'm going to lay down on the couch and figure out the answer to this. But I still have dreams semi regularly, maybe a couple of times a year that I go back to work there and I'm where I'm at now. But I go back to work at Hardy's, and I'm on a shift and I'm doing the same things I did at Hardy's in the back, grilling burgers and grilling buns and all that stuff that I did that I hated. It must have affected me deeply psychologically.

Matt Cundill (Host) 00:34:56

How do you feel when you're flipping the burgers in your dream?

Corey Carter (Guest) 00:34:58

Well, it's always like a weird thing. I'm always like, oh, my gosh, I can't believe I'm going back to working at Hardies. This is unbelievable. But then in my mind, I remember exactly how to do it and the procedure you had to do back there to make the perfect burger. And they had it all down. And the order of which you did things and how much every topping you put on the burger, like it's still all in my brain from 20 some years ago. So it comes back subconsciously in those dreams. It's kind of weird.

Matt Cundill (Host) 00:35:25

I'm not sure. And by the way, I analyze dreams, not professionally, but just for fun.

Corey Carter (Guest) 00:35:30

Well, give it to me. What does that mean?

Matt Cundill (Host) 00:35:31

I just don't know if it somewhere lands between you trying to get organization.

Corey Carter (Guest) 00:35:36

Okay, sure.

Matt Cundill (Host) 00:35:38

Order of operation, as we like to sort of look at it, because there's an order of operation to that.

Corey Carter (Guest) 00:35:44


Matt Cundill (Host) 00:35:45

I also wonder if it might be a little bit of job insecurity, perhaps, but I would tend to lean, I think, towards just getting organized.

Corey Carter (Guest) 00:35:52

Okay, yeah, that probably is because every two weeks I have to kind of, like, clean my desk off because it just gets to be a mass of random pieces of paper that people have left here and that I've left here. So that may be it. I'll have to see if there's any correlation with that.

Matt Cundill (Host) 00:36:06

No, I can tell you. Actually, it is because knowing what you've told me about how you do your job, you've got a lot of air checks, you've got a lot of things on your mind. You've got a lot of programming to take care of. So it's really about am I organized? Do I have all the condiments in place to make this burger? I mean, essentially what you're doing every day is you're making the Wi xx burger.

Corey Carter (Guest) 00:36:23

Right yeah, that's true. Hey, there we go. I'm going to tell my wife that she's going to be impressed.

Matt Cundill (Host) 00:36:28

Now that you've solved the dream it will likely go away.

Corey Carter (Guest) 00:36:31

Okay. Yeah, that's interesting. Very interesting. Thank you.

Matt Cundill (Host) 00:36:35

That's free of charge. I don't charge for that.

Corey Carter (Guest) 00:36:37

Yeah. Maybe you should start. You might be able to make a little side money.

Matt Cundill (Host) 00:36:40

That'd be horrifying. Bonus question. What makes your French toast better than mine oh, I don't know.

Corey Carter (Guest) 00:36:49

I put a little vanilla in there. A little cinnamon. My kids say I make the best French toast. I don't know I don't make much I'm not a Cook at all but that is my one specialty because it's one of my favorite foods.

Matt Cundill (Host) 00:37:02

By the way, next time I'm down in green Bay I will leave you some Maple syrup from my mom's farm to put on that French toast. I will leave that for you.

Corey Carter (Guest) 00:37:11

That would be amazing. Please do. Yeah, next time you're here. Certainly. Let's get together. That'd be great. I'd love to show you around a little bit.

Matt Cundill (Host) 00:37:18

Thanks. I'm there once a year so I'll see you next year.

Corey Carter (Guest) 00:37:20

Yeah, sounds good man.

Matt Cundill (Host) 00:37:22

Thanks a lot for taking the time being on the podcast and go Packers I appreciate it, man.

Corey Carter (Guest) 00:37:26

Take care, man.

Amanda Logan (VO) 00:37:27

Thanks for listening to the Sound Off Podcast. Find us online at, and connect with us with wherever great social media is housed. The show is imaged using the sounds from Core Image Studios. Written and hosted by Matt Cundill. A production of the Soundoff Media company.


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