Sarah Burke has been the new girl at Sirius XM for about 18 months. After a decade at London, Ontario's heritage rock brand FM96, Sarah moved back to Toronto to work at Sirius XM's the Verge and later take on weekend duties at Indie 88. If you pay attention closely to this interview, you'll note that every time Sarah made a career shift, it was because she had mastered what she set out to. Sarah has one more to hill to climb in radio - I won't spoil what she says but let this

​​Humble Howard and Fred Patterson rolled the dice five years ago. They had no terrestrial radio home and took their show online, distributed it in podcast form, and got picked up by Sirius XM. It's safe to say that the gamble has paid off. Fred Patterson tells me how to the Humble & Fred brand managed to stay relevant and vibrant. Take notes because it is fantastic lesson in personal branding and operating a business. Something else that they offer to radio people who find t