Kattie Laur: What's Holding Back Canadian Podcasting?
- Matt Cundill
- Apr 23
- 1 min read
Kattie Laur is one of the most insightful voices in the Canadian podcasting landscape today. As a producer, audience growth specialist, and creator of the Pod the North newsletter, she sits at the intersection of content creation and strategy. Her work spans both the creative and analytical sides of podcasting—helping shows not only sound great, but actually reach and grow their audiences.
Known for her candid takes and deep industry knowledge, Kattie brings a unique perspective on what’s working—and what’s not—in Canadian podcasting. In this episode, she joins us to unpack the real challenges facing the industry and explore practical solutions.
This conversation explores the role of organizations like the CBC, the hesitation of brands to sponsor podcasts, and the importance of balancing production with audience growth strategies. Kattie also highlights that success shouldn’t be measured by downloads alone, but by listener engagement and consumption.
We dive into discoverability, noting that it’s often less about platform limitations and more about strong podcast packaging and promotion. The rise of video podcasting is also discussed, including its higher costs and impact on creators.
This episode doesn’t just diagnose the challenges—it offers a roadmap.
Canadian podcasting isn’t lacking talent or ideas. What it lacks is:
Funding
Infrastructure
Strategic alignment between creators, platforms, and brands
Kattie makes it clear: The potential is there—but unlocking it requires intention, investment, and collaboration.
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Kattie has a very good newsletter worth paying for called Pod The North.
And here is our video of the episode:
Engaging insights from Kattie Laur on Canadian podcasting challenges—her depth and honesty are refreshing, like uncovering unexpected layers in a cursed images collection. Eager to dive into Pod The North newsletter for more!
Kattie Laur's insights on the lack of strategic alignment in Canadian podcasting really resonated with me. It's clear that while there's no shortage of talent, the industry needs better infrastructure to thrive. I think having the right tools and resources can significantly ease this process. For example, transforming pet photos into stunning AI portraits is an effective way to enhance branding—much like how good packaging can elevate a podcast's visibility. You can see what I mean here: PetPortraitHub.
I appreciate how well-balanced the interface is. It’s visually appealing without being overly complicated, and finding information feels very natural.
Spent some time checking out the features, and the overall presentation is surprisingly impressive. It feels modern, responsive, and very easy to navigate.
The interface gives a very premium feel right from the first look. Clean visuals, smooth navigation, and easy accessibility make the entire experience enjoyable.