Programming and sales have always worked together -- not exactly peas in a pod, but definitely ying and yang. I remember back in the day, sales just meant collaborating with concert tickets, trips, or playing golf together. Later on, that extended to sales promotions, then ratings promotions, and today - PDs are the ones making sales calls and sales people are writing ad copy. For better or for worse, that's the state of radio broadcasting.
In this week's episode, we sit down with the host of the Genuine ScLoHo Media & Marketing Podcast and the Marketing & Advertising Sales Consultant with WOWO & Federated Media Digital Solutions. When Scott Howard made the change from on-air to sales, he will be the first to tell you that he didn't get it right away. His first opportunity came at WMUZ in Detroit where he freely admitted that he made a lot of mistakes. Over time, he became more engrained in the sales world and started sharing his wisdom on a blog and then a podcast. Most episodes clocking in under 10 minutes. Scott currently works at one of America's oldest and most renowned radio stations: 1190 AM WOWO Fort Wayne Indiana.
I discovered Scott in an online forum called Radio Sales Cafe. What sets Scott apart is his genuine approach to sales: Telling the truth and not being fake. Similar advice that programmers convey to on air talent.
This episode is brought to you by NLogic. NLogic turns data into action. How it works: they help Canada’s leading broadcasters, media agencies and advertisers make sense of their audiences and programming. They have the data, technology, and expertise to help uncover insights faster and easier. NLogic works hard to transform your business.