The Importance of Responding to your Listeners
My first day in radio was a Sunday morning in a 50,000 person market. I was nervous but excited to get on the air and crank out those Sunday morning non-hits on FM radio. (You need to live in Ottawa or Quebec or be over 45 to know what "non-hits" are. Seriously, that's a blog for another time) On weekends, and after hours, it was our job to answer the station's main switchboard, along with two contest lines we carried. By 9:00am, the station had shifted into Foreground progra
