Ian March's 25-year career in radio is a testament to his passion, adaptability, and commitment to the industry. From his early inspirations listening to iconic voices like Robert W. Knight and Ken "The General" Grant in Ottawa, through various markets and roles, Ian's story highlights the evolving nature of radio programming.
His transition from being a part-time operator to an on-air personality at Sports Radio Team 1200 in Ottawa showcased his willingness to learn and take on new challenges. His move to Kingston to launch K-Rock 105.7 further demonstrated his versatility, as he initially lacked the web skills required but quickly adapted to the role.
As his career progressed, he navigated the complexities of programming multiple stations in Ottawa, including Magic 100 and 93.9 Bob FM. His ability to refresh formats and work with talented morning talent, such as Stuntman Stu and Angie Poirier, exemplified his programming expertise. The launch of 94 Country in Ottawa, despite initial skepticism, was a particular highlight, as they successfully executed a format change and navigated the unique challenges of the archaic hit/non-hit rule.
March's transition to Rogers in Kingston and his subsequent move to Indie 88 in Toronto further solidified his reputation as a forward-thinking programmer. At Indie 88, he recognized the importance of digital integration and the station's ability to be more than just an FM signal, leveraging its strong online presence and event-driven brand.
The current ownership change at Indie 88 has presented him with a new set of challenges. His excitement about the station's positive ratings trends and the energy of the morning show team exemplify his passion for the industry.
Throughout his career, Ian March has demonstrated the ability to navigate the evolving radio landscape, adapt to changing listener preferences, and lead teams to success. His story serves as an inspiration for aspiring radio professionals, showcasing the rewards of dedication, innovation, and a willingness to embrace the ever-changing nature of the industry.