Norma Jean Belenky: Where's the Money?

Norma Jean Belenky is the host of the Podbiz, and we didn't get a chance to finish our conversation we started at the Podcast Show in London - so we did so on a podcast.

We also didn't have time to talk about everything in London, given her experience living in seven countries. Ideally all of her pod-merch should have "Where's the Money?" emblazoned on every t-shirt and mug. It is the question everyone asks.

We explored her life before PodBiz, from teaching English in South Korea to creating music and working at Podbean, which ultimately led her to launch her own podcast focused on how creators can make money in this evolving medium.

We did our best to look beyond simple download numbers, discussing the importance of niche audiences and creating genuine value for listeners. Norma Jean and her co-host John Kiernan are committed to showing us that there are other podcast revenue strategies, including sponsorships, subscriptions, and strategic content creation. We discussed emerging trends like video podcasting and community building, offering listeners a comprehensive look at the exciting potential of the podcasting industry.

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One of the examples of a podcast that is finding ways to make money is that of Danielle Bezalel. Her show is called Sex Ed With DB and it garners anywhere between 1200 to 1500 downloads per month and has revenue over $140,000. So often in podcasting, it is not about having a mass audience, but having the right audience. And in this case it is sexual health.

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Follow Norma Jean on LinkedIn - it's where she does a lot of the heavy lifting.

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