Sylvia Alvarado: What Happens on the Radio in Vegas....
Updated: Jul 5
A lot of radio personalities are initially attracted to the medium because of the music. But some hosts, like Sylvia Alvarado, go far beyond a passing interest. As the midday host on KOMP 92.3 in Vegas, she's had incredible interviews with some of the biggest stars in rock music: Slash, Pat Carney from The Black Keys, Zakk Wylde, and Matt Schultz from Cage The Elephant, just to name a few.
She's also a musician herself- She's sung the national anthem at games for the Vegas Aviators and the Golden Knights. Sadly, there isn't much footage out there, but when you consider that you only here about anthem singers when they mess up - this may be a good thing. But if you do want to see a solid performance, there's one to the right of this, and also here on her instagram page.
In this episode, Sylvia and Matt run through her history with music and radio, from her beginnings as a student at UNLV and a humble intern at KOMP all the way to her current position as the midday host. Even if it seems like she's a natural fit for radio, she had her fair share of struggles. We go over how she finally gained confidence in herself after 2 years (!) on the air, and how she tackled a few broadcasts in Spanish. We also go over the fierceness of creating and running promotions in Vegas, which is pretty much the global capital of promoting things.
If you're listening from Vegas, you can hear Sylvia from 10am to 3pm on 92.3 KOMP. If you're not, you can also listen live on their website. (Yes, even you Canada!) In the meantime, check out a clip of her interview with Brandon Boyd of Incubus:
If you caught the episode, Sylvia and Matt talked about the 2000's era marketing of the station. You could say, "Well this is Vegas!" but just about every rock station had some form of marketing or imaging involving beer, babes and sex. After all, sex sells. Matt has comment on whether he was pleased or displaced at the direction Sylvia's iPhone was pointed.