Dawn Chubai: Sell Through the Screen
- Matt Cundill
- Apr 12
- 1 min read
I reconnect with multi-hyphenate broadcaster, singer, actor, and live selling expert Dawn Chubai. We start in Edmonton, where she talks about growing up, singing in backyard concerts, finding her way into PR straight out of high school, and then accidentally falling into broadcasting through her music.
Dawn shares stories from her days at A-Channel/Citytv, including doing weather and traffic, musical performances, and the energy of those street-facing Jasper Avenue studios—plus a surprise visit from Paul Stanley of KISS.
We follow her move to Vancouver, where she became a main host on Breakfast Television, and later to Toronto for a hugely successful run on The Shopping Channel, helping sell hundreds of millions in product. Dawn explains how that experience led to her current venture, Live Selling School, where she now teaches founders and brands how to sell confidently and authentically on live video.
Here is one of Dawn's earliest TV Appearances on A-Channel in Edmonton in the later 90's. The broadcast people around her knew that they could teach her everything except how to be a personality.
Towards the end of the show, Dawn shares some of the vinyl selections near her turntable. Here are the records she shared:
Connect with her to Bring Your Brand To Live!
Here is the video recording of our conversation - the audio experience is infinitely better.
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This was a really insightful episode with Dawn Chubai! Her strategies for selling through the screen are brilliant, especially her focus on building genuine connection. It reminded me of how important clear communication is, even in digital formats. If you're looking to improve your audio clarity, check out Audio To Text for great transcription services.
Dawn Chubai’s shift from singing to live selling is really inspiring—she shows how to be genuine on camera. It got me thinking about tools that help with quick choices, like a yes or no wheel for picking what to feature next.
Love Dawn Chubai’s shift from singing to live selling—she shows how authentic connection works on screen. It reminds me how contractors can boost trust too, using a handy roofing calculator to give quick, clear quotes.