Jeff Vidler has been involved in research for a long time. After the podcast had been recorded, I remembered a time when, as program director of CJFM in Montreal, he would use his research to entice clients as much as listeners. As the years went on, I worked with Jeff on music testing, perceptuals, and format finders. All my experiences have been positive as research generally shone a light, showed direction, and moved our stations to where they needed to go. As the industry

This week, I speak with Leslie Scott from KNDD 107.7 The End in Seattle. You can't work on radio without tripping over some doom and gloom report about eroding listenership and how millennials prefer their smartphones to your station. Can we agree that radio is struggling because while we recognize the changing ways radio is consumed, radio has not made any fundamental changes to the ways it presents its content. This was pointed out in Episode 6 by Perry Michael Simon There