That's right. Stop selling radio. Paul Jacob is the VP/General Manager of Jacob's Media. The Detroit based company is a leader devising strategies for media groups. After having both his brother Fred and Digital Dot Connector, Seth Resler on the show twice, having Paul come on the program was overdue. In this episode we spend time discussing the challenges involved with selling at a radio station in this digital revolution. His solution is rather simple: Stop Selling Radio. W

Fred Jacobs comes armed with great data. His company is called Jacobs Media and they help radio stations find their way through the digital minefield. Their Tech Survey's have produced a number of A-Ha moments for many at conventions, and we finally got a chance to speak with him about our favourite subjects, Podcast and Broadcast. I started this podcast last year because I believe that the two worlds will intersect. To this day, I hear a lot of great podcasts that would make