Radio Ratings Results Still Keep Me Up at Night
Last Tuesday night I couldn't get to sleep. Not by 1am or 2am or 3am. By 4am I had to ask what's wrong? After a period of reconnecting with meditation, it was the impending ratings book that was coming out on Thursday. So even as a radio consultant, I find myself worrying about a client's success more than a doctor would consider healthy. Specifically, the worry was about a station I had helped launch over a year ago. We had changed the format from Hot AC to Classic Hits. Sin