That's right. Stop selling radio. Paul Jacob is the VP/General Manager of Jacob's Media. The Detroit based company is a leader devising strategies for media groups. After having both his brother Fred and Digital Dot Connector, Seth Resler on the show twice, having Paul come on the program was overdue. In this episode we spend time discussing the challenges involved with selling at a radio station in this digital revolution. His solution is rather simple: Stop Selling Radio. W