Greg Wasserman: Relationships, Strategy and Storytelling

Greg Wasserman from RSS.com is on the show to talk podcasting. Having made his way through the media ad buying world, Greg spent some time selling for the CBS radio cluster in LA before hooking in to podcasting. We share some similar views when it comes to the importance of show packaging, including artwork and descriptions, to attract and retain listeners.

We also talked about the shift from downloads to audience engagement across multiple platforms like YouTube. Then we talked about the new toys in the toy box at RSS.com. Like their new programmatic ad feature, which allows podcasters to monetize with as few as 10 downloads per month. Additionally, he mentions the potential of video podcasting through HLS and the significance of local and location tags for building hyper-local communities. Now before you bail on the show and think things like HLS is geeky and silly, ask yourself. Do you want to let YouTube house all your video or do you want some degree of control over it?

Greg also shares his LinkedIn initiatives, Podcast Monday and Give Back Tuesday, aimed at discovering and supporting podcasts and job seekers.

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You can also watch the show here.