Jordan Blair: Sweet Dreams Are Made of This

Jordan Blair first fell in love with the storytelling in podcasts. Then she started a bedtime story podcast called Dreamful, initially for her children, but unexpectedly evolving to attract a diverse audience of adults seeking relaxing content.

Her podcasting journey involved extensive research like listener surveya and using Buzzsprout's resources and community. She experimented with monetization strategies like listener support, affiliate marketing, and sponsorships, always prioritizing brand alignment.

Jordan became deeply involved with Buzzsprout, first as a community moderator and later as a co-host of the Buzzcast podcast. She is a big fan of the Rodecaster Duo and we spent a litte time at the end of the show geeking out over a few tech toys.

Buzzsprout is a great places to host your podcast, especially if you are starting out. There is an excellent Facebook Group (where you can find Jordan moderating), a great Tuesday Newsletter and companion podcast, and now a Reddit group.

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Bedtime Stories for Slumber. Each episode is a dreamy story accompanied by music to help you drift into a deep sleep.

Jordan began her podcast by immersing herself in research, exploring podcasting resources and learning through YouTube tutorials. Encouraged by her husband—she launched the show with the intention of creating something meaningful for her kids. Over time, the podcast’s reach grew, resonating with a wider audience.

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