Justin Jackson: Why RSS Feeds Still Matter

When I first started podcasting in 2016, choosing a podcast host meant comparing storage limits, download caps and monthly pricing. Today, it's about much more than that. Your hosting platform influences where your show appears, how people discover it, and the features you'll have as podcasting continues to evolve.

That's why I wanted Justin Jackson, co-founder of Transistor.fm, on the show. He appeared on my other show The Podcast Superfriends back in March.

Justin isn't just building podcast hosting software—he's an active podcaster himself. That perspective gives him a unique view into why certain features get built while others never make it past the drawing board. Instead of chasing every trend, he pays attention to what creators are actually trying to accomplish.

For first-time podcasters, there's an important lesson here. Don't get distracted by every shiny new feature or every debate about what a podcast is supposed to be. Focus on creating something people genuinely want to hear, then choose tools that help you publish it reliably and grow over time.

We also spend time discussing where podcasting is headed. Video is becoming more common, but Justin makes an important point: audio isn't disappearing. People still listen while they're driving, walking the dog, exercising or doing chores. Your audience will decide how they want to consume your show—not the industry.

If you're trying to launch your first podcast, this conversation will help you understand the technology without getting lost in the jargon. More importantly, it will remind you that successful podcasts aren't built on features. They're built on useful content, consistent publishing, and a genuine understanding of the audience you're trying to serve.

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I also have a newsletter where I sounded off about how podcasters need to start standing up for the RSS feed and telling people about its value.