Rhys Waters: Trust, Community and The Echo PodSummit
- Matt Cundill
- May 11
- 2 min read
Rhys Waters spent over a decade making award‑winning TV and radio for the BBC in Wales before moving to Halifax, Nova Scotia, in search of a better work–life balance.
In this episode, Rhys traces his path from a neurodivergent kid who struggled in traditional classrooms to a documentary filmmaker, broadcaster and eventually co‑founder of Podstarter, a podcast production company helping brands make shows with highly specific goals. Rhys explains how one client’s podcast needed only 12 listeners—and still generated over $5 million in revenue—illustrating why success isn’t always about download numbers. He talks about learning podcasting through BBC radio, the explosive growth of on‑demand audio, and the evolving role of video and short‑form clips in discovery. Rhys also dives into how his dyslexic, ADHD brain shapes his creative process and why he launched The Echo Podcast Summit, an East Coast podcast conference focused on themes like trust and community in audio.
The Echo Podsummit is June 18
Towards the end of the show - we talked about the upcoming Echo Podsummit in Halifax is quickly becoming one of the most important gatherings in Canadian podcasting. Created and organized by Rhys Waters, the event brings together creators, industry leaders, brands, and media thinkers for conversations about where podcasting is headed next. This year’s summit is centered around the theme of community — exploring how podcasts build loyal audiences across audio, video, social media, newsletters, live events, and beyond.
Hosted in Halifax on June 18, Echo has carved out a unique identity by focusing not just on podcast growth and monetization, but on trust, connection, and the evolving role podcasters play in modern media. Attendees can expect panels, workshops, networking opportunities, and discussions featuring some of the most influential voices in Canadian podcasting. As the industry continues to evolve, Echo Podsummit is positioning Atlantic Canada as an increasingly important hub for the future of audio storytelling and creator-driven media.
You are forewarned that Matt Cundill will be there.
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