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In an age of fragmented media consumption, tracking how Canadians watch content has become increasingly complex. Our latest episode reveals the fascinating world of media attribution through the eyes of Sue Haas from Nlogic. (And yes... attribution is fascinating... don't @me) Sue is currently holding the position of Chief Growth Officer at Numeris and explains the relationship between the two entities and why the relationship is going to solid for broadcasters. The launch of Nlogic's Video Audience Measurement (VAM) marks a significant milestone in understanding Canadian media habits. This innovative data set captures content across 95% of Canadian platforms, from traditional broadcasters to streaming giants like Netflix, YouTube, and TikTok. The goal? To provide a comprehensive picture of video consumption that goes beyond outdated measurement techniques. Particularly fascinating is the challenge of Canadian media measurement. Unlike the U.S., Canada has unique viewing patterns, especially in regions like Quebec, where linear TV remains dominant. Global platforms often overlook these nuanced differences, making Canadian-specific data crucial. The future of media measurement is about integration – bringing together first-party data, cross-platform insights, and a holistic view of audience engagement. As streaming continues to evolve, tools like VAM are becoming essential for content creators, advertisers, and media strategists navigating the complex digital landscape. And because we talked a lot about video - it only makes sense that we present the show in video, right?

Jennifer Moroz is the host of the new podcast Furball Confidential . We went back to the early days of her journalism career to discuss her start in from anthropology and segue to journalism, including her time at the Philadelphia Inquirer and the CBC. She highlights her role in rebranding the CBC show "Q" after the departure of Jian Ghomeshi. Jennifer emphasizes the importance of leadership, team support, and professional development. She shares insights on podcasting, including the challenges of producing high-quality audio and video content. Jen also discusses her executive coaching business and the collaborative process behind "Fur Ball Confidential," which explores the relationships between pets and their owners. As promised - here is the trailer to Furball Confidential. Fun story : I think I applied to work for Jennifer back in 2017. I wanted to work in podcasting and there is no bigger place in Canada to do that than the CBC. I did not get a job but I did get the attention of Lindsay Michaels from Podcast Playlist and that was cool. (Lindsay is now at Amazon Music Canada) Making a Podcast is easy. Making a Successful podcast Is HARD: I say this often because I think you need to hear the truth. The good news is that with someone like Jennifer in your corner, she can help in building, fixing and running a podcast. (You think you have time to do it yourself - you don't.) Her consulting and facilitation services often go hand-in-hand. She can help you and your team conceptualize a podcast or other program; develop a show mandate and/or culture statement to govern how you want to treat each other; and conduct individual interviews with team members to gauge cultural issues and offer solutions. And if you listen to the episode to the end - you'll know that she knows podcast and program launches, and can help with everything from timelines to staffing and leadership. A Few Thoughts about Q, Circa 2015 onward: Do we need to re-hash Jian Gomeshi from October 2014. No we do not. We can wait for the Netflix Docu-series that is not in the works. I do think Jennifer's story of how Q went on to bigger and better after Jian is a great story. I had forgotten about 2015 and how Shad carried the show so well. No one would have guessed that pivoted off Jian, but the resilience of Canadians to keep a great show and cast off the disgraced host. One story I love telling is how his podcast was going to be here ... and called the Ideation Project - which is a pompous way of trying to make people forget what you were accused of and think - wow that's sounds smart. The domain is now for sale. Also one notable podcast hosting company terminated their services within 24 hours once they were clued in to what came with hosting his show... so he got to be on Soundcloud - where many podcasts go to die.

Jessica Rhodes is the founder of Interview Connections and joins me to discuss the evolution of the podcast guest industry. The first time I heard about this side of the podcast business in 2016, I didn't even think it was a thing. Jessica emphasizes the importance of being a podcast guest for business owners to reach new audiences and explains the benefits of niche podcasts over large, broad ones. If you are unsure if you should start your own podcast, being a guest is a great way to start getting used to the podcast process. She also highlights the significance of a strong online presence and the need for proper promotion of podcast episodes. We also touched on the good and the bad of AI, and shared insights on leveraging AI for podcast booking. Jessica and Margy are co-owners. The Interview Connections Podcast is the go-to show for entrepreneurs, business owners, and experts who want to scale their influence, grow their businesses, and generate high-quality leads through the power of podcast guesting. Twelve years ago, in 2013, I started booking my dad (a business coach) as a guest on podcasts because I wanted to be a stay-at-home mom. Fast-forward to today and Interview Connections is a multi-seven-figure podcast booking agency. We’ve booked over 30,000 podcast interviews for more than 800 clients. This podcast distills all of our top lessons from the last 12+ years of booking entrepreneurs as guests on podcasts and scaling our business to more than $13M revenue career to date into bite-sized 20-30 minute episodes to help you learn from us! I co-host this show with Margy, the company's first employee and now the CEO and equal co-owner! Interview Connections on Instagram: Book a call – If you want to be a guest on podcasts, we can help! The consult is free. We just put the video on the page for SEO purposes. But this is the first recording in my new studio after the move. No more covering up the disaster that was in back of me in the old home. I have a Green Screen for sale if you would like.

There are a few Instagram accounts that operate anonymously. Now comes a podcast that is somewhat anonymous. A 15 year radio pro dubbed "Radio Girl" reveals enough about herself to tell us why she has embarked on this project, and also showing us that while the podcast's artwork is AI, she definitely is a real person. She shares candid insights about the challenges of working in radio, including toxic workplace dynamics, sexual harassment, and the the dysfunctional relationships. She explains her decision to create an anonymous show as a way to process her experiences and provide a platform for honest conversations about radio's behind-the-scenes realities. I asked her about her motivation for creating the podcast as a personal creative outlet, her experiences of sexual harassment in the workplace, the challenges faced by women in radio, and whether this show can this show be a contributor to positive change. Follow Up On The Podcast The podcast went bye-bye after 2 episodes. Who knows what happened? My guess is that audio might have been a little too revealing to be truly anonymous. I certainly hope that the host finds a way to tell her stories. Other Anonymous Radio Things I mentioned up above that there are some Instagram accounts that post things anonymously. I have mixed feelings about doing things anonymously. I have always believed in signing your name to your work but telling the truth shouldn't come at the expense of one's career. I'm also convinced that information wouldn't come out at all unless it was done anonymously. Shitty Radio Jock : I do love that the candor and honesty. This person has written columns for Barrett Sports Media. Shitty Radio PD

Adam McNeil is a senior vice president at Adopter Media, about podcast advertising. Adam went from an e-commerce startup, to becoming a podcast ad expert, revealing insights into the industry's inner workings. We discussed how brands can effectively match with podcasts, using a five-step vetting framework that considers renewal history, demographics, engagement, and ad efficacy. McNeil highlights the challenges in podcast advertising, including the difference between downloads and actual listens, and the variations between Canadian and American podcast markets. And it's not a discussion about podcasting in 2025 without mentioning AI-generated content and offers advice for podcasters seeking advertisers. McNeil recommends targeting smaller, growing brands and building meaningful relationships. The episode provides a comprehensive look at podcast advertising, emphasizing the importance of authentic connections and data-driven strategies in the evolving media landscape.

I attended PodSummit YYC in Calgary back in September—a creator-driven event reminiscent of the early days of Podcast Movement. Supported by Amazon / Art 19 (host of this podcast) and highlighted by an outstanding keynote from Jesse Lipscomb, the event buzzed with meaningful conversation about podcast discoverability and monetization. The hoser factor was high for this event. It was great meeting Alex Patterson from YouTube Canada, who offered great insights on integrating podcasts into YouTube and stressing sound quality. I was fascinated by Canadian podcast stats, learning that Alberta is the only province with more female listeners, and wondering aloud if Alberta is the podcasting capital of Canada. It was wonderful connecting with industry talents and sharing ideas. If you’d like to connect further, I’d love to meet for coffee!

I'm leaving Winnipeg. So it seems only fitting that I interview the man responsible for bringing me here 19 years ago. Garth Buchko was the General Manager at CJOB/Power 97 when we met in July 2006. "Butch" shares his journey from a young radio enthusiast to becoming a successful general manager at Corus Entertainment He discusses the competitive Winnipeg radio market, highlighting the importance of relationships, hard work, and innovative sales strategies. The conversation covers Garth's experiences with notable personalities like Ralph Warrington who programmed CJOB for many years, and Howard Stern during his stint at Q107 Toronto. After leaving Winnipeg, Buchko took on roles with the Winnipeg Blue Bombers and later became a part-owner and general manager of NL Radio in Kamloops. The interview concludes with Buchko reflecting on his career, the changes in the radio industry, and his retirement in Victoria, emphasizing the joy and camaraderie that made radio special during his time in the business.

Alan Zweig's new podcast is called "Tubby". It's a unique show that explores conversations about weight, body image, and self-esteem, and not a typical self-help podcast. Together with Alan Black, (Left Of Dial Media) the show approaches the topic with authenticity and humour, focusing on storytelling rather than providing solutions. They've intentionally kept the podcast audio-first, while still considering video; for marketing purposes naturally. Their goal is to create something that feels like a documentary, with raw, unpolished conversations that make people feel less alone. We discussed the challenges of podcasting, the importance of originality, and how they want to create a show that resonates with dedicated listeners. They're committed to maintaining the podcast's unique voice and avoiding the generic, overly produced feel of many current podcasts. This is why they are on the show this week. It's something I feel a lot of people are forgetting when making a podcast. We spent a little time discussing the Trailer. We love podcast trailers and think everyone should have one. One way to elevate your trailer is to add some animation and all this to say... this helped hook me in. The Sound Off Media Company works closely with Broadcast Dialogue and their podcast. Alan Black has been a guest twice on their show; once as COO of Canadaland and more recently after launching his company, Left Of Dial Media. Check out Alan's interview with Connie Thiessan.

Anna Zee has been with Q104 in Halifax for nearly 38 years. Her first radio foray was in 1981 at Queens University's. She transitioned through various stations including Rock 103 (Now C-103) in Moncton before landing at the legendary Q104 in Halifax, where she became a daytime fixture. Throughout her career, she's witnessed significant changes in radio, from physical record deliveries to digital platforms and social media integration. While the technology has changed, her passion for music has not. Q104 has been more than a job for Anna - it's been a family. She's experienced the station's evolution, including some subtle and slight shifts in musical format as the station's audience evolved and grew over the years. Despite opportunities elsewhere, she remained committed to Halifax, loving the city's vibrant music scene and tight-knit radio community. The Electric Lunch, continues to be a staple. Today, it's 90's music take center stage on the show. Towards the end of the interview I asked Anna Zee about the unique routing of concert tours to Halifax. It's way better today. Many will recall 1986 and Q104's Rush to Halifax Promotion. I found an old video of a young Jerry Neville whom I worked with in 1989 in Nova Scotia... he is hosting what appears to be a Rush to Halifax rally. I actually heard from Jerry a few weeks ago when I watched the U18 baseball championships live on YouTube and he was the house announcer at the game in Fort McMurray, Alberta. These days, Jerry owns a production company there.

Paul Jacobs has the same advice he had in 2019 when he came on this show and said, " Stop Selling Radio . " In 2025, it's stop selling radio and start selling solutions. With revenue trending flat to down, the radio must innovate or risk falling further behind digital platforms that promise instant results and granular analytics. Paul and I explored how radio’s real strength lies in local content, strong communities, and brand reach. We talked about public radio navigating loss of traditional funding, and the need for new digital strategies. Paul urged programmers and managers to see mobile apps and newsletters as opportunities for deeper connection—not just boxes to tick. Despite industry challenges, both Paul and I are optimistic. If broadcasters double down on what makes radio great—engaging personalities, community focus, and the free, local experience—there’s a bright future ahead. The video from our chat. We think the listening experience is better - but if you love the YouTube experience, feel free to leave some comments. Sign Up for the Jacobs Media Blog Newsletter As always, a great way to start your day is with an email from Fred Jacobs who offers insights into the latest trends in broadcasting and digital media. Sign up for the newsletter here.