Brion O'Brion is Radio DJ BOB
- Matt Cundill
- 10 hours ago
- 1 min read
Brion O'Brion is the radio in Lansing, Michigan on Power 96.5. A true veteran in urban and hip hop radio, Brion shared his radio story—from growing up in Virginia and spending time overseas, to discovering his love for radio with the legendary “Rap Attack” show on WRAP.
We talked about the mentors who shaped his path, the competitive radio scenes in Orlando and St. Louis, and how setbacks taught him resilience and the importance of adaptability.
Brion opened up about the changing landscape of radio, the impact of social media, and why connecting with audiences—both on air and online—is the key to radio's future as an influencer medium. (Yes I wrote that).He also gave candid advice to aspiring radio personalities while reflecting on his own family’s legacy of perseverance. Brion’s passion and honesty remind me why I love doing this show, and how much I miss radio events like the Conclave.
THE CONCLAVE 45 is a Radio Industry Conference bringing together broadcasters, owners, and industry leaders from across the U.S.. A conference, featuring seminars with panels discussing current and future issues and technology in radio broadcasting. The event aims to connect radio broadcasters and owners with modern technology and programming ventures. The Conclave has been held annually for nearly 50 years and will take place in Minneapolis, Minnesota.
The last one takes place September 15 to 17, 2026!
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