Todd Hancock: Learning to Sell

After nearly 10 years, Todd Hancock is back.

As only a select few may remember, Todd's last Sound Off appearance was on our second-ever episode. At the time, he had just been let go by CFOX in Vancouver and was in the process of launching The Toddcast, his own podcast endeavor. With a great website and some excellent audio, there's no doubt he had about as strong of a start as one can possibly have... And now, a decade later, we're both still here.

Build-A-Brand

If you've ever wanted to make a living from your podcast, this is the episode for you. Todd goes into every detail that allowed him to build the 10-year legacy he has today:

• Starting strong with a ready-made website and music focused content

• The slow build to monetization through long-term local sponsors and a few big clients

• His strategies for maintaining professional relationships

• His constantly evolving social and video strategy

• The digital tools he uses to simplify the nightmarish challenge of keeping your content on schedule

Even with 10-15 years of prior radio experience, he calls The Toddcast the highlight of his career. People with a passion and drive like Todd's are what makes this industry go 'round, and if you've got that same passion, Todd is the perfect guy to show you where to direct it.

Into the Toddverse

If you want to keep up with Todd, you should definitely check out that stellar website of his, which he regularly updates with fresh blog posts covering news from both music and the wider media sphere. Oh, and would you look at that- it also features every episode of The Toddcast right there on the homepage.

If you're hoping to follow in Todd's footsteps, give it a read and a listen (especially if you're into music) to see firsthand how he puts all his wisdom from this episode into practice. It'll leave you feeling inspired - or at least give you a damn good show to listen to.

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