Episodes

This podcast happened to come out on the one year anniversary of Jason Barrett's foray into the world of entrepreneurship. He will be the first to tell you he is not a radio consultant; it's so much more than that now in the digital revolution: From the website: Barrett Sports Media is a full service sports programming and marketing company designed to help sports radio and television companies, professional sports teams, and sports agencies, enjoy long-term success in the au

There's a lot of similarities between running a political campaign and programming a radio station. Let's assume your station is a political party and your lead personality is the party leader. Behaviours such as interpreting polls, choosing words carefully, and acknowledging the gap between perception and reality can lead to victory or disappointment. Here are some lessons for radio station programmers and on airs from the 42nd Canadian general election: If you want to know

It took a little time for people to figure out that cross-posting to both Facebook and Twitter platforms is rarely effective business. Inevitably one of your audience's is going to think you either don't care of don't know what you're doing. A few years back I had a defiant DJ who thought I was doubling their workload by preventing cross-posting at a company I worked at. I called one of the head social media guru's in front of the deviant employee and asked, "What am I to mak