I catch up with Jeremy White, who left his position at Montreal's 92.5 The Beat in January 2023. He spoke at length about the challenges and limitations he faced while working at 92.5 The Beat in Montreal. After leaving the station, he transitioned to creating his own independent media platform, focusing on his YouTube channel and podcast that features in-depth interviews with music artists. Jeremy spoke of the restrictive nature of traditional radio, where talent is undervalued and creativity is secondary. He describes his experiences voice tracking for stations, creating a professional video setup, and ultimately breaking free from corporate constraints. His move to fill in on talk radio at 640 Toronto was an unexpected but enlightening experience that showcased his versatility as a broadcaster. We got into it over the music industry's gatekeeping practices, sharing frustrating experiences of booking interviews and promoting artists. He emphasizes the importance of building a personal brand and creating high-quality content that transcends traditional media limitations. Currently, Jeremy can be found running the Mohawk Market with his family and producing great online content. He remains passionate about disrupting radio's traditional models, advocating for more support of talent and innovative approaches to broadcasting. His story is a testament to breaking rules, staying true to one's roots, and creating opportunities outside of conventional media structures. You can find a transcript of the episode on our Network Page here. And please - if you love music and entertainment - subscribe to his YouTube Channel. Currently, you can hear Jeremy on great radio stations like 105.5 WJYY in New Hampshire ,  or on his podcast,

When it comes to careers in radio, it's not about whether or not you'll get fired someday- you will. It's about how you bounce back. And I can't think of a more perfect example of bouncing back than Bob Willette. A radio veteran of 25+ years, Bob recently joined Indie 88 in Toronto after being let go from his program director role in Kingston. We discuss the challenges facing the radio industry, including corporate consolidation, content repurposing, and Canadian content regulations. As a former award-winning program director, and now a full-time announcer, Bob had a whole lot of ideas for Indie 88. He shares exactly what they were and how he managed to integrate them, emphasizing the importance of creativity and live radio. We explore the changing media landscape, the role of the CRTC, and the need for radio stations to adapt to new technologies and audience preferences. We also dive into Bob's storied radio history, beginning all the way back with Humble and Fred on 102.1 The Edge, one of Toronto's most beloved Alternative stations. If you like listening to Bob (and why wouldn't you), you should know he's got a podcast of his own: Bob's Basement , "A show about change." I'll let you discover the rest for yourself, but if you enjoy music, movies, comedy, live shows, radio, TV or cinema, Bob's got you covered. Check out the most recent episode below, featuring Kids in the Hall 's Scott Thompson. You can also connect with Bob on Instagram, LinkedIn , Twitter/X and Facebook.

Ashley Greco's radio career is an obsession. Admittingly shy as a high school student, she discovered her calling in broadcasting through a small school radio station that broadcast to the cafeteria. Her first job was not in radio, but at a medical supply store with a radio locked on the venerable CHFI. Graduating from Humber College's radio program, Greco navigated her early career through traffic reporting and weekend shifts, gradually building her skills and reputation. Her breakthrough came at Z103, where she transitioned from a traffic reporter to a morning show host, learning the nuances of radio entertainment from mentors like Scott Fox. Her 12-year tenure at CHUM marked a significant period of professional development, including a national radio role that required adapting to broader audience engagement through social media trends. The pinnacle of her career came with a bold move to Ottawa, joining Pure Country radio and partnering with Gord St. Denis after a carefully considered personal audition. Throughout her journey, Greco embraced continuous learning, working with coaches like Angela Pirelli and exploring voiceover work. Her story illustrates the importance of taking calculated risks, maintaining passion, and remaining adaptable in the ever-changing media landscape.

Heather Osgood is the owner of True Native Media, and returns to talk about the same thing we talked about last time - podcast monetization strategies. A lot has changed since Heather's last visit on the show, but one thing that has not changed is suggesting podcasters consider their niche audience when seeking advertisers. And podcast monetization methods extend beyond traditional ads; consider Patreon support, affiliate partnerships, and direct brand relationships. Heather emphasizes the importance of understanding different ad types as well: baked-in, dynamic insertion, and host-read ads; each with unique pricing and engagement strategies. One golden suggestion from Heather - know which advertisers to approach. Podcasters should focus on mid-level companies within their industry rather than large, hard-to-reach brands. The key is creating long-term partnerships by understanding an advertiser's expectations and delivering value and added value. Something else we often forget is to highlight podcasting's unique strength: high listener engagement, with audiences typically consuming 80% of an episode compared to seconds on social media platforms. Her podcast brokerage service offers another monetization avenue, helping podcasters sell their shows to interested buyers or networks. Do you know how much of your show listeners are consuming? Apple and Spotify have that data for you, if you know how to access it. You definitely want to follow Heather's show, Podcast Advertising Playbook (check out the latest episode above). And if you feel your show is ready to be represented by True Native Media - reach out to her and her onboarding team. She explains who would be an ideal partner in our interview.

Mike Farwell is a testament to passion and perseverance in broadcasting. He started as a teacherand quickly realized radio was his true calling. His career began in the small market of Salmon Arm, British Columbia, where he learned the multifaceted nature of radio, handling everything from answering phones to writing commercials and reporting news. Farwell's career trajectory took him through various markets, including Thunder Bay and eventually Toronto, where he worked at MOJO Radio, CFBR and the legendary 1050 CHUM. His versatility became his greatest strength, earning him respect from veteran broadcasters like Tom Rivers and Evelyn Macco. A defining moment came during a 24-hour reporting marathon covering a transit strike, showcasing his dedication to journalism. Returning to his hometown of Kitchener, Farwell found his niche at 570 News Radio. He expanded his repertoire by hosting a local Rogers TV show and later transitioning to a talk radio format. His commitment to community engagement and storytelling has been a hallmark of his career. The Sound Off Media Company was home his OHL podcast for a few years, which has grown to over 500 episodes and attracted a global audience. Farwell's ability to adapt, his love for radio, and his deep connection to the Kitchener-Waterloo region have defined a remarkable broadcasting career spanning decades.

Graham Richardson, a veteran Canadian journalist, discussed his career, including his time at CBC, ITV (Edmonton) CTV, and his coverage of the 2022 Ottawa trucker convoy protest. We talked about the challenges of maintaining media trust amidst the proliferation of content and the impact of government subsidies on media organizations. Graham talked about the importance of local news in providing essential services and the need for media to adapt to changing viewer habits, and what he has seen working in Ottawa for CJOH Television as the 6PM news anchor. What I really like about Graham, was how he covered the Trucker Convoy from a local and national level. He managed to convey the viewpoints of both the residents who were ticked off with the commotion and the truckers who travelled to deliver their message to Ottawa. It was truly a strange time and Graham's reflection is compelling. He also talked candidly about his transition to Edelman Global Advisory, where he now works on media and crisis management for clients, including the Concussion Legacy Foundation.

Marc Scott knows voiceover, and how to market voiceover. He wrapped up his radio career in 2011 but shared his early fascination with radio and how he got his start in the industry through a high school co-op, and details his early career working at various radio stations across Ontario. Marc pivoted to voiceover in 2011 after being downsized from his final radio job. He emphasizes the importance of marketing and business skills in building a successful voiceover career, and outlines his four-year trajectory from making $15,000 a year to moving to 6 figures by making some smart decisions. The discussion delves into the risks of relying solely on online casting platforms, the importance of establishing fair rates, and the necessity of coaching and training before creating a solid demo. Marc also shares the impact his podcast has had on his coaching business, and provides advice for new voice actors looking to invest in their career. Connect to his podcast here. Throughout the conversation, Marc shares valuable insights and lessons learned from his own experiences transitioning from radio to voiceover. Get Marc's 10 Voiceover Marketing Mistakes to avoid.

Larry MacInnis has had an incredible career in radio, working largely for the legendary CHUM Radio in Toronto, on the creative side. He shares his incredible journey - from growing up listening to CJCB in Cape Breton, to getting his start in radio at CKEC in New Glasgow, to landing his dream job at CHUM in the most unpredictable of ways. MacInnis describes the supportive and collaborative environment at CHUM, where character and talent were valued above all else. He recounts the creative freedom he was given to develop innovative campaigns like "Beat the Bank" and work on iconic morning shows with the likes of Roger Ashby, Rick Hodge and Marilyn Denis. Beyond his work at CHUM, MacInnis also discusses his involvement with the Pro Bono Group, a collective of creatives who produce free public service announcements for worthy causes. He shares insights on the group's origins and impact, as well as his perspective on the role of AI in the future of radio and advertising. If you work in radio or podcast - get on their distribution list and check out their work. Larry reflects on the mentorship and opportunities that shaped his storied career, and his enduring passion for the radio industry. This episode offers a captivating look into the golden era of Canadian radio. Click below to check out their work. Then consider running their stuff on your podcast or radio station. More than 100 advertising and media pros providing free Public Service Announcements for worthwhile causes and charities.

James Cridland is Editor of  Podnews , the daily podcast newsletter. He is also radio futurologist - a writer, consultant and public speaker on radio’s future. In this episode you will hear him highlight the complexity of measuring podcast success with metrics like downloads and streams, noting inconsistencies across platforms. James also emphasizes the importance of community and human connection in podcasting, cautioning the shift towards video which dilutes audio's unique benefits. He also discusses the challenges of podcasting 2.0, the lack of a clear cheerleader, and the potential of live podcasting and comments to improve engagement. Additionally, he touches on the future of radio, advocating for real and relevant content over live and local. A Transcript and video of the show is available on our network page. You get a lot of junk email everyday, but this will not be one of them Subscribe to  Podnews  and get the latest on everything happening in the world of podcast. There's also a companion  podcast available everywhere. .. I listen to it daily  in a flash briefing via an Alexa Skill. From Podnews: The Podnews Report Card is back for a fourth year.  The big podcast platforms are keen to know how they’ve done over the last year, and  we’ve a quick survey for you to fill out.  We’ll share your thoughts directly with the big platforms, and also at Evolutions in early April. Please  spend ten minutes and fill it in : no registration is required, and we’ve built it for speed.

Sarah Spain was a three-sport athlete in high school and a heptathlete at Cornell before going on to her epic broadcasting career, highlighting her experiences in sports and media. She explains the challenges and myths surrounding women's sports, citing Title IX and the different forms of perceived equality and opportunities that come with it. Sarah shares her work at ESPN, including her time on "Around the Horn" and her podcast, " That's What She Said", which wrapped up in 2023. She also talks about her involvement with the Chicago Red Stars and iHeart's Women's Sports Audio Network. Spain emphasizes the need for better representation and investment in women's sports, noting the economic potential and growing interest in women's leagues. Sarah's new podcast "Good Game" is apart of the Women's Sports Audio Network founded by iHeartMedia and Deep Blue Sports + Entertainment, and reveals new programming from top athletes and personalities including Madison Packer and Anya Packer, Tisha Alyn, Sheryl Swoopes, Rennae Stubbs, Khristina Williams and of course, Sarah Spain. During the show we discussed mean comments that female broadcasters and athletes have to endure - that their male counterparts do not. Here is the very viral #MoreThanMean video from 2016.