Peter Anthony Holder has interviewed a lot of people. From the famous to the quirky, his weekly show "The Stuph File" is syndicated on radio stations around the world and delivered in podcast form every Sunday night. Peter has a new book out now called "Great Conversations: My Interviews with Two Men on the Moon and a Galaxy of Stars." He picked up his interview craft working in radio at Montreal's CJAD. The show ​​later was simulcast on CFRB Toronto before layoffs pushed the show to further syndication and podcast. Being a multi-platform form at 56-58 minutes, it fits nicely onto a radio station with a talk format late at night. To inquire about acquiring the show to air on your talk station - email Peter. Finally, part of this interview is also a part of his show this week. Which means we are making our terrestrial radio debut on some of the stations that air the Stuph File. This episode is brought to you by PromoSuite Next. For over 25 years you've known PromoSuite as radio's original promotions management system. Helping promotions teams and programmers manage their contest winners, liners, sales, requests, remotes, prize fulfilment, and much more. Today over 2,500 radio stations across the United States and Canada use PromoSuite Next.

Rob Greenlee is the Head of Content at Spreaker. Recently, I spoke with him on a panel at the Conclave Radio Learning Conference in Minneapolis. At the end of the session, the moderator and panelists all felt we had a few more things we could have gotten to if time had permitted. No worries. That's what podcast is for! Rob and I spoke about some of the things radio does well with podcast, and some of the things they don't do well. We catch up with some of the podcast headlines that have dominated over the past few months, including Apple releasing metrics, Soundcloud's woes, and whether Spotify is a contender or pretender in podcast. You can find Rob on the New Media Tech Show. Here is the episode that ran after his trip to the Conclave, where he provided his takes on the experience. I also invite the program director of 93X, Derek Madden and his podcast co-host from KCBS Matt Kolski to talk about their podcast, The Toy Department. This is one of many podcasts "Made by Radio". More have been posted here. This episode is brought to you by Nlogic and their new radio application, Lens for radio. offering A modern approach to audience data, Lens for radio allows you to Save time and compete more effectively in a digital world. Get easy access to audience data through a portfolio of online analysis, reporting, trading and booking services. It's fast, secure, easy to use on any device, and continuing to evolve along with the ever-changing industry. Also in this Episode: I make reference to listening to Larry Gifford's Radio Stuff Podcast for a full rundown on #Conclave42 - you can do that here. Larry and I also talked a lot about radio because it happens every time we get together. #podcast #pm17 #conclave

The following are examples of podcasts that are created by radio (stations or personalities) that extend beyond the airwaves. To qualify for this list, shows must be promoted by the station, air content in podcast form that DID NOT previously air on terrestrial radio, or be repackaged on air content. They must also be available on Apple Podcasts because frankly, you're not podcasting unless you are on Apple Podcasts. To access each these podcasts via Apple Podcasts, just click on the respective image. In no particular order: Inspiration Inc. Who: Donna Saker & Davender Gupta Station: 92.5 The Beat in Montreal Description: Inspiration Inc. is the story of ten local business women who decided to transform their own lives and change the world. Work-life balance, sacrifices, ambitions, obstacles and further projects are only some chapters of their amazing stories. These brilliant women are going to open themselves up for a relevant, interesting, and most importantly, inspiring success story! Why it Works: The series speaks to the radio station's target demo and by limiting the first season to 10 episodes, it alleviates the pressure to continually create and allows time to evaluate before the next season. Sponsored: Yes! National Bank Coffee Never Means Coffee Who: Tim Dickert, Claire Allen and Matt Lee. Station: CKNW 980 Vancouver Description: Coffee Never Means Coffee is a CKNW original podcast that tackles the ins and out of relationships, romantic or otherwise, from the differing perspectives of a married father of two in his 30's and a single guy in his 20's. Why it Works: The Podcast is the brainchild of Program Director Larry Gifford who hosts a weekly podcast of his own called "The Radio Stuff Podcast". Larry encourages his staff to create podcasts. He says about this one: "It works because these millennials are at different stages in relationships as are their friends and they're vulnerable in sharing their person and often ruthless in their evaluation of each other's choices and behaviours." Tim, Matt and Clare all work at CKNW on air. Sarah And Vinnie Secret Show Who: Sarah Clarke and Vinnie Hasson Station: Alice 97.3 San Francisco Description: It's not for work. It's not for kids. But it is fun! Why It Works: Podcast is about authenticity. There is subject matter that won't work on contemporary radio that do work in podcast. Sarah and Vinnie have managed to get their feet wet in both pools. They have created a "Secret Show" that feels underground, after show, risque at times, and fun. They are also doing live podcast shows which is become lucrative for many podcast brands. Celebration Rock Who: Steven Hyden of Uproxx.com Station: 93X (Co-presented by Uproxx.com) Description: Noted Music Writer Steven Hyden talks with rock stars and the America's biggest music writers about what’s happening in rock. Why It Works: Podcast always works well for personalities with a following. The podcast targets audiophiles and music fans in one of the most America's most progressive music cities. Rock Radio has passionate music fans and this podcast is a place for those to engage in a qualified modern rock discussion. I listened to an episode that featured Steven and 93X Program Director Derek Madden debate whether Radiohead's OK Computer was the best CD in the last 20 years. (It's not by the way) The podcast evokes strong passion from fans around the world; one check of the reviews would confirm that. Sponsored: Yes! Seat Geek and many other of the traditional podcast advertisers like like Blue Apron, Harry's, Ziprectuiter, etc. Of note: Derek has a podcast of his own calted "The Toy Department". He teams up with KNBR’s (San Francisco), Matt Kolsky, to discuss the best of the good stuff: Music, movies, TV, sports, and more. Like Larry Gifford, Derek is a Radio PD that has commandeered the podcast space with passion. The Word of Wheeler Who: Dave Wheeler, Morning Show Host Station: 92 CITI-FM in Winnipeg Description: Winnipeg Morning Show Host Dave Wheeler goes deeper into the stories that interest him and with in depth interviews and discussion that he can't possibly cover at such an early hour on the radio. (Okay, that's not the actual description but it should be. The station simply put "Dave Wheeler from 92.1 CITI" which is a missed opportunity for those surfing for podcasts. The station should use key words to capture podcast listeners beyond the station) Why It Works: Dave's show is pretty tight. Between the guests, the personalities and the fact it doubles as a TV show, this allows more freedom for Dave to create an interesting weekly show. Wisely, he releases it on Friday so that listeners have the weekend to listen. Best of Weekend show - be damned! This is better. Sponsored: Somewhere between periodically and sporatically. Issue Zero Podcast Who: Fearless Fred Station: 102.1 The Edge in Toronto Description: Hosted by "Fearless” Fred Kennedy, this podcast covers anything geeky, nerdy or just plain awesome. Interviews with TV creators, movie stars, acclaimed comic book writers, video game designers (and everything in between). Why It Works: Fred is a nerd. He owns it. Outside of the celebrity appearances on the podcasts, there isn't much that is a true fit as content on Toronto's modern rock station. The podcast has served Fred well in that it solidifies his on air brand that he dabbles as a nerd, but reinforces his ability to be a full time nerd to the nerds. Got it? Sponsors: Unsure because I am not nerdy enough to listen to this podcast... yet. You Get a Rose Who: Marly McMillan Station: MyTalk 107.1 Minneapolis (With Podcast One Minnesota) Description: Marley McMillan from "Donna & Marley" on myTalk 107.1, along with a rotating cast of co-hosts, recaps the latest episodes of "The Bachelor" and "The Bachelorette" TV shows, along with any other silly spinoff they try and sell us. Who came for the right reasons? Who doesn't want to make friends? Who will accept the final rose?! It's all things Bachelor Nation on "You Get A Rose"! Why It Works: Because program directors start to lose their minds by minute 5 of any Bachelor talk because they know that anyone who doesn't watch the show has fled. When hosts stop talking about the Bachelor after minute 5, listeners scream that they didn't cover enough. Put it on a podcast and problem solved. The fan base for the show is highly engaged on Twitter and there are opportunities to take a podcast like this and create a radio station / podcast promotion for the finale. Endless promotional opportunites. Other Ideas: I have consulted a few stations who were interested in podcasting alongside the Bachelor/Bachelorette franchise: Stations can do the podcast while the show is active and release one episode after every TV episode, or keep the podcast going during the off-season with celebrity appearances. (Eliminated contestants love to get their 16th minute of fame with podcast appearances.) One radio group had the TV rights to the show and access to watching advance screenings. I suggested they record the podcast after an advance screening, run a crawler through the TV show that their Bachelor Podcast After Show will be released immediately at the show's conclusion. Recycle on the radio ad nauseum. #podcast #conclave

Alan Burns has worked with some of the biggest radio brands in North America. His company, Alan Burns & Associates has been producing the "What Women Want" survey for a number of years; reflecting his clients needs. (A quick scan of his client list shows a lot of CHR and HOT AC stations) Recently, he (along with Mark Ramsey) have raised concerns about increased headphone usage and the lack of PPM ability to count those listens. I spoke with Alan about those items and asked a few burning questions I have been thinking about when it comes to radio. He doesn't waste any time in getting down to the nitty gritty of he thinks. This episode is brought to you by PromoSuite Next. For over 25 years you've known PromoSuite as radio's original promotions management system. Helping promotions teams and programmers manage their contest winners, liners, sales, requests, remotes, prize fulfilment, and much more. Today over 2,500 radio stations across the United States and Canada use PromoSuite Next. At the end of this episode, I played a segment from Lauren Hunter from Sonic 102.9. I also added a few comments about it. #consulting #radio

Ira Haberman has a wonderful passion for storytelling. It was something that was probably instilled during his time working for company's like Corus Entertainment's Deep Sky where he served as Creative Director. In 2008, when everything digital became monstrous, he shifted to telling those stories digitally. The story unfolded as it did for many traditional media companies who tried to expand digitally while grow traditionally. In the end, decisions are made by those who didn't want Facebook pages or Twitter accounts to encroach on their day to day business. Couple this with the advent of the Personal Peter Meter to gauge radio listening, a recession, and you have a toxic mix of decreasing revenue. Throughout our time working together, Ira and the group around him helped forge the social media practices that I would carry into my company. I believe it is important enough to have as a paid position at the Sound Off Media Company. There are radio clusters who have no dedicated social media position, or they let "someone on air" take care of it. That works for your bottom line but more than likely affects the station brand. Ira's passion for podcast led him to try new things, landing solidly on his love for the music of the Grateful Dead and the creation of The Sound Podcast last December. It has radio roots; carrying many of the things radio used to do well when bringing music to the forefront. If you have an idea or passion that you would like to bring to fruition, you can reach Ira here or through his podcast website - or any of the social media platforms on the planet. This episode is brought to you by PromoSuite Next. For over 25 years you've known PromoSuite as radio's original promotions management system. Helping promotions teams and programmers manage their contest winners, liners, sales, requests, remotes, prize fulfilment, and much more. Today over 2,500 radio stations across the United States and Canada use PromoSuite Next. #podcast #socialmedia

The Sound Off Podcast celebrated its first birthday with the completion of Episode 52. Since its inception, the podcast about broadcast has put together weekly broadcast stories in podcast form. They range from discussions with the personalities who create the emotional connection with listeners and viewers, to the broadcast executives and consultants who champion the industry through the digital revolution. "I became fascinated with podcast after attending Podcast Movement 16 in Chicago. I also love working with radio brands on their product, and the Sound Off Podcast became a way to experiment with the podcast medium and connect with broadcasters simultaneously," said Matt Cundill, the show's creator and host. "Podcast and broadcast complement each other well, although both industries have been tepid embracing one another. Radio especially needs to find its place in the on demand world and podcast can play in big role in that." The podcast's second year kicked off exploring that subject with Fred Jacobs of Jacobs Media ­– whose company is hosting sessions at Podcast Movement 17 in Anaheim August 23-25 – called Broadcaster Meet Podcaster. Matt Cundill will explore this topic further at the Conclave 42, where he will be discussing the podcast explosion on a panel with Samara Freemark, Senior Producer for APM Reports' investigative podcast In the Dark, and Rob Greenlee, Head of Content at Spreaker. The Sound Off Media Company Inc. recently expanded by adding Lauren Siddall as social media marketer to the company. Aside from marketing the podcast on social media, Lauren works with radio stations on their social media strategies. "Social Media is an important facet to the success in any brand, whether it's for our radio clients or the podcast. I am really pleased to have strengthened the podcast's online presence," said Lauren Siddall. Want to know more about podcasting? Matt Cundill 1-204-414-5541 or BOOK HERE Want to know more about promoting your brand on social media? Lauren Siddall 1-204-799-0240 The Sound Off Media Company Inc. is the home of the Sound Off Podcast and Matt Cundill Voiceovers.

I read a post by the very smart Seth Godin today where he asked the question "what would you do (about various issues or industries he listed) if you had a clean sheet of paper". It got me thinking about radio. How would I build a radio station today if there were no traditional "rules"? In no particular order: Talent on Demand: Get rid of traditional "dayparts" and have the best talent provide content to be played in all hours (and across all platforms)- like we play our best songs. Why do we lock our top talent into a 6a to 9a time-slot only? We would never play our best songs only in mornings, yet we do with our talent. Hire sales reps for digital knowledge and teach radio: Have you walked through the sales department of a radio station lately? Hard to find anyone under 35 or 40. We need to do a much better job getting younger people (who truly "live" digital) interested in "sales". Stop hiring "radio people" with the hope of making them interesting. Instead, find interesting people and put them on the radio (and FB, Twitter, YouTube, Instagram, live events, etc. Hire a 22 year old as a Program Director and let them loose. Get Top Talent (and PD's) making sales calls: The time has come where some of our best talent needs to be using their big profiles and celebrity status to excite prospects and turn them into clients. And, I've yet to come across talent that doesn't want to make more money. Generate revenue from producing live events (concerts, job fairs, wine shows, etc), endorsements, product placements, social media, etc. and rely less on 30 second commercials filled with phrases like "shop now and save", "best customer service" and "hurry, this offer ends soon". Appreciate and engage with the audience constantly vs. putting the lines on hold and referring to our best customers- the ones who engage the most - as "contest pigs". Take back the streets: There was a time when radio was everywhere. Being visible matters. Figure out ways to make listening to radio on a smartphone a "habit" for the audience- like turning on the radio in a car. Currently it's not. Stop reading blogs and posts from tech people that say radio is dead. A few thoughts from my clean sheet. Please feel free to ad yours to the list in the comments section to the right. Dave Farough is Radio Programming & Talent Coach based in Toronto, Ontario. He can be Reached at 1-647-923-1047 or e-mailed here. This episode is brought to you by PromoSuite Next. For over 25 years you've known PromoSuite as radio's original promotions management system. Helping promotions teams and programmers manage their contest winners, liners, sales, requests, remotes, prize fulfilment, and much more. Today over 2,500 radio stations across the United States and Canada use PromoSuite Next. #radio #talent #programming

Fred Jacobs comes armed with great data. His company is called Jacobs Media and they help radio stations find their way through the digital minefield. Their Tech Survey's have produced a number of A-Ha moments for many at conventions, and we finally got a chance to speak with him about our favourite subjects, Podcast and Broadcast. I started this podcast last year because I believe that the two worlds will intersect. To this day, I hear a lot of great podcasts that would make great radio content for any brand. As an example, the Stuph File by Peter Anthony Holder that currently fits on radio as easily as it does on an iphone. (The show is broadcast on a number of stations now). If you program a sports station, wouldn't having Adam Schechter or Peter King on your programming grid be better than something that currently airs? Like that informercial? Fred shared some of his data recently in a webinar you can access here. It paints a great picture of how radio listeners interact with podcasts and there are some format breakouts as well. (Spoiler alert: Sports Radio should be keeping a close eye on podcasting). I believe there may be a really nice discount code as an invite to join us at Podcast Movement 17. Jacobs Media went all-in on podcasting a few years ago and I met up with Fred Jacobs and Seth Resler at Podcast Movement 16 in Chicago. This year they have partnered with the Podcast Movement Organizers to create Broadcaster meet Podcaster. You can read more about this exciting opportunity here. The entire media landscape continues to undergo a paradigm shift driven by technology adoption and alternative platforms of content consumption. things like Facebook, google and perhaps even podcasting have already changed the way you do business. But what’s next? And how is your organization adapting to these changes? What’s your plan for the next 3, 5, 10 years? what will your company look like then, what will your job look like? NLogic, sponsors of this podcast, believes in the power of radio and its potential to evolve in this changing landscape. technology and data will be two key drivers of this new world, and nlogic has the expertise to bring these two together to help you transform your business to focus on growth. they offer strategic insights, customizable products, market perspectives and their personal commitment to help you make sense of your Canadian radio and television audiences; and ultimately, they’ll help you grow your business. NEW! The Podcast Movement lineup for Broadcaster Meets Podcaster has been set and features a 5 strong sessions, culminating with the every popular Podcast Makeover: An Aircheck Session with the Pros. This year's podcasts that will airchecked are Engaging Story and The Mist. Both these podcasts score immediate points with me for putting their work forward. I will be apart of a panel at 11am called "Radio's Top Podcasters Share Their Secrets." If You would like to come to the Podcast Movement 17 Conference, there's a discount code HERE! When you support our sponsors, you support the show! This week, Skye Holland and her new single "We Could Be" are supporting the show. If you work at a CHR or HOT AC station, bring this song to your next music meeting. Download the song here or click on the graphic. #podcast #jacobsmedia #broadcast

Over the last few weeks, there have been significant data releases involving radio, audio, podcast and technology. You can access part or all of the these surveys using the links below. Over the last few episodes on the show we touched on a number of items where radio is in need of catching up to the realities of the business. In our latest episode, I speak to many of the issues raised and what radio can do about them. 1. Millennials make up the entire Adult 18-34 demographic. Radio has not done enough on the air to attract them to the product. With 75% of all radio being music based, that means the #1 attraction to your brand is something that is already available on their smart phone. Radio station's themselves have not succeeded in being a significant player on the smartphone. (Hint: You're life harder for yourself with 7 minute spot blocks - charge more) The good news is that with the advent of Radioplayer Canada is a excellent start and recent data shows that millennials love listening to morning show personalities and want to hear more of that sort of radio throughout the day. Ergo, put them on the air and Radioplayer and iHeart apps become imperative downloads. 2. Radio needs to start coming together to solve its problems. Do not pay for another radio convention access pass unless you are willing to open the play book to your competitor. Because your competitor is not Virgin, Kiss, Zed, or Jack. It's Streaming, Satellite, Apple Music, Netflix, and Serial. You know the proverb: "Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime." Well, the former is when you compete against one another, the latter will ensure the business of radio with grow and thrive. 3. Radio is doing a lousy job attracting new talent to our brands. Not just on air. Go ahead - ask a millennial: "Do you want to work at (insert your radio brand here) or Spotify?" Yes, we all know that your brand's parent company is more likely to be around in 10 years, but the millennial would not say that. Which means radio has a big perception problem. It starts when you Google you station brand. What does it look like? Does it look like a place you would like to work at? Because they are making that decision every time you post a job. If you have anything you would like add to this or points you would like to make - book yourself onto the podcast and we can discuss it. Yes - make yourself a guest. Jacobs Media Tech Survey 13 Radio Connects via Edison Research - Canadian Audio Landscape Edison Research - Infinite Dial 2017 Radio on the Move from Audience Insights - 2016 This episode is brought to you by Nlogic and their new radio application, Lens for radio. offering A modern approach to audience data, Lens for radio allows you to Save time and compete more effectively in a digital world. Get easy access to audience data through a portfolio of online analysis, reporting, trading and booking services. It's fast, secure, easy to use on any device, and continuing to evolve along with the ever-changing industry. #radio #radioplayer

If you have not heard of Radio Connects, you can solve that problem by clicking on Sarah Garvie's photo to the left and book marking the webpage. Sarah and her team have been hard at work over the last year culling together radio's story for prospective advertisers, and they represent 540 radio stations in Canada. They commissioned Edison Research, authors of the popular Infinite Dial studies, to paint a picture of the Canadian Audio Landscape and assemble a "Share of Ear". The news is overwhelmingly good for radio. I had the chance to speak to Larry Rosin from Edison Research about the study, and we touched on some of the subtle differences between Canadians and Americans. I won't give away the whole show, but we are a little more connected to the radio than our southern neighbours. We also speak with Lisa Dillon and Sarah Garvie who tell radio's story everyday to advertisers, and would love to hear yours. This episode is brought to you by PromoSuite Next. For over 25 years you've known PromoSuite as radio's original promotions management system. Helping promotions teams and programmers manage their contest winners, liners, sales, requests, remotes, prize fulfilment, and much more. Today over 2,500 radio stations across the United States and Canada use PromoSuite Next.