Georgia Beasley is the Director of Digital Sales for Beasley Media Group. (update: Georgia has left her job at Beasley and as of July 17, 2017 is now the Director of Topic Pulse Strategic Initiatives) She recently started a series of articles in Radio Ink magazine called "My Life in Radio as a Millennial". You can read the first article here, and her latest here. Over the next few years, you will be hearing more about Millennials as they now occupy the entire 25-34 demo. You would have thought that radio would have prepared better for this, but the perverbial attitude around radio circles has been that Millennials will come around, conform or adapt to what radio has always done. Now it is apparent that will never happen. In this episode, I ask Georgia candidly what it's like to grow up Millennial in a prominent radio family. It is something that I wasn't going to delve into that questions until comments appeared on the Radio Ink page suggesting that someone who works in the family business has it easier career path. If you skip this interview, just know that Georgia has moved as often as any veteran PD or on-air personality, and has cut her teeth selling Cutco knives. (Which is a great product). Georgia has offered up her insight into how radio succeed with the next generation of broadcasters through reverse mentoring, customizing compensation and expectations, and encouraging radio to band together to come up with unified solutions to compete in the digital world. At the very least - you can start with an Instagram account for your station. If your radio conference of event needs some strong millennial insight - reach out to her via e-mail. It can be a confusing world. Audiences are not what they used to be. There is more choice, more fragmentation and pretty much more of everything than ever before. Traditional ways of thinking are being challenged. New platforms and technologies are emerging and merging, and buckets of data are being produced. How do you go beyond the data to something you can actually use? How do you make sense of it all? How do you get out of the weeds to focus on the big picture? Well, NLOGIC, the sponsors of this podcast, can help. They offer strategic insights, customizable modern products, market perspectives and their personal commitment to help you make sense of your Canadian radio and television audiences. ultimately, they can help you grow your business. Talk to NLogic today and be better positioned for tomorrow. We also round out the episode with Matt Abra who help edit and produce our episode with Pat Holiday. Matt travelled to Las Vegas for the National Association of Broadcasters a few weeks ago and filed a report on what he saw. Matt has just graduated from Red River College with a degree in Creative Communications and you can reach out to him here and hire him. Finally, Rebecca Henderson is a comedian and also Creative Communications graduate. I asked her to contribute to this episode by writing a review of the newly released Radio Player Canada. Her review is as follows and you can reach her here. The Radio Player Canada is a nifty app, but still needs a little TLC. (And no, that’s not a music pun) The Radio Player Canada app’s layout is convenient enough to easily find stations through an alphabetical list without having to scroll mindlessly through your phone. But the real benefits lie in its features like the “Favourites” tab, where users can curate a list of stations they like. For those you’ve moved away from home, this feature may help alleviate the pains of missing listening to your favourite local radio stations and/or DJs. I like this feature a lot because one of my main criticisms of modern radio is the saturation of top 40 stations that usually don’t play local or indie artists. With the ability to search other stations throughout the country, I can find the variety of music I want that my car radio can’t. Apps like Spotify and Google Play (which are often radio’s main competition in the vehicle) gives users the opportunity to listen to artists who don’t necessarily transcend the same way artists like Katy Perry or Rihanna do. With this app, users can tune into smaller or college radio stations that don’t command the airways like Virgin or Corus. For those who want to catch-up on radio programming, there’s an aptly named “Catch-up” tab, which sorts stations by Dance and Rnb; News, Sports and Talk; Rock and Indie — to name a few. However, not all of these sub-categories are filled in yet. As with any new app, there are also bugs. Users mention texting interruptions, the inability to sort by station format or genre and the location feature doesn’t work as accurately as some users would like. Finally, not all stations are included in this app — but that doesn’t mean they won’t. Luckily, you can share feedback or suggestions right on it when you register. - Rebecca Henderson #millennials #beasley

David Phillips is the President and COO of NLogic. His discussions on data and surveys have been well received at media conferences, which spurned my interest in bringing David onto the podcast last fall. The timing was right this spring with the recent upgrades to the Lens product. His perspective is unique and refreshing; it will leave radio people wondering why we behave and think the way we do. NLogic is a company that has been trying to get radio to look at itself differently. When a computer acts lethargic or bogged down, you reboot it. That's what radio needs right now. As David points out on the podcast this week, your radio station is not a number; it's a brand with an emotional connection. But are you stuck on the number and unable to tell the great story about your radio station? It is only coincidence that this episode comes out the same week Jason Barrett from Barrett Sports Media penned a blog piece titled Radio's Illness is its Own Public Perception where he says, "If you don’t tell your story, someone else will, and once they control the narrative you won’t like the results." Realigning our thinking about radio is a starting point to something greater. As David was talking to us during the podcast, it had the reassuring feeling of a data therapist letting you know everything is going to be okay. Excellent timing considering many are looking forward to the next Numeris data release. If you have been in radio, say for 30 years, you will have encountered 100+ rating books. You will think about data differently after listening to the conversation with David. NLogic just unveiled some program additions to Lens, which has always been about what clients need. If you would like to use Lens, you can click here. This episode is brought to you by PromoSuite Next. For over 25 years you've known PromoSuite as radio's original promotions management system. Helping promotions teams and programmers manage their contest winners, liners, sales, requests, remotes, prize fulfilment, and much more. Today over 2,500 radio stations across the United States and Canada use PromoSuite Next. A Great Way to Support the Podcast: Finally, it is budget time at many stations. One way you can support the podcast is to consider using the services of one of our clients on your station. Maybe it's showprep or Radio Imaging or even getting a voiceover from this guy, Or this lovely lady. Or even this GUY! We welcome advertising on the podcast and are looking to expand it by adding staff and engaging more on social media. This podcast is barely breaking even (like most podcasts) but we do foresee a day when it turns enough money to take it a step further. We just don't know what that is yet. Which makes it exciting. #Nlogic #Ratings #PPM

A few weeks ago, we had J.J. Johnston on the podcast to give us the story and background behind Steve Young and the Alan Waters Young Broadcaster Award. This year the award goes to Jesse Modz from CJAY 92 in Calgary. In this episode, you will get to know Jesse and what it takes to win this award. He is already wise enough to realize that one will always do better lots of creative people around you. You'll also learn that he a huge Tragically Hip fan and parlayed that passion into a radio bit that went viral last June. Jesse also makes his predictions for who will win the award in 2018. This episode is brought to you by NLogic and their new cloud based application Lens for radio. Buyers and sellers can now transact and negotiate directly through one platform saving them significant time and potential errors - leaving more time to make money. In short - the agencies can send broadcast sales people requests for submission - and you can start creating schedules based on those campaign parameters, all within Lens. From there, you can use Lens to submit the schedule for approval and trade back and forth until you are ready to book. NLogic listens to both buyers and sellers in order to make the process go as smoothly as possible - and the latest update reflects that. Find out more by clicking on the banner. Supporting the Podcast: The podcast is closing in on it's first year and I would like to thank you for your support to date. This podcast is inching closer towards breaking even. As we close in on budget time at many stations, please take a moment to consider using our sponsors to make your life a little easier around the radio station. It could be as simple as signing up for that free trial for NLogic's Lens, considering to streamline your cluster with Promosuite, or getting your air staff a year's worth of Radio PepperPrep. If you are a producer, contact Justin at Core Image Studio and see if his packages are available in your market. Please click on the client below to find out more about their services. When you support them, you are supporting the podcast. #htzfm #cjay92 #calgary #deanblundell

He has been a staple on the radio in Halifax since the mid-80's. J.C. Douglas spent the first 28 Years of his Halifax radio career at Q104, a few years at 89.9 The Wave, and is now a host on the everlasting C100 morning show with Peter Harrison and Melody Rose. There have been some radio cases where you go up against yourself. Scott Shannon's early 90's return to New York at WPLJ meant he would have to take on the station he was most associated with, Z100. Time has a way of fixing that and it's no different for J.C. who is doing what he does best: Working with the talented people around him to create the best radio. He does that now with the venerable Peter Harrison and Melody Rose on C100. It's hard not to bring up the past, especially when it's a radio station with the history that Q104 has. It needs to be explained because most of Canada makes the mistake of ignoring Atlantic Canada. (Seriously, have you been there recently? Or at all?) I too am guilty of this. It took to episode 44 to have anyone from the Maritimes on; with exception to my good pal Darin Harvey from 89.3 K-Rock in Kentville who read a plea for money for me. The story of Q104 is remarkable itself, and well chronicled. (Totally worth the listen) J.C. tells the story of the early days, getting on TV with David Letterman and Tom Snyder, the controversies over some avant-garde promotions, and knowing when to get attention. And listen to the end... I have added in a bonus bit involving the cast of WKRP. This episode is brought to you by PromoSuite Next. For over 25 years you've known PromoSuite as radio's original promotions management system. Helping promotions teams and programmers manage their contest winners, liners, sales, requests, remotes, prize fulfilment, and much more. Today over 2500 radio stations across the United States and Canada use PromoSuite Next. #Q104 #C100 #Halifax #newcap #bellmedia

When Astral Media hired Australian Ronnie Stanton in 2008 to head up 95 Crave in Vancouver, it sent a message that things were not going to be different at the newly expanded media company. Ronnie was one half a the successful Chrissie and Ronnie show from the Sunshine coast in Australia; where being number one meant beating the number 2 and 3 stations by their combined share. Ronnie lead the 95.3 conversion to Virgin Radio and made a bold decision to cross the street to Corus Radio's two rock properties World Famous CFOX 99.3 and Rock 101. Amongst the many things I learned was that he had no previous rock programming experience, which makes his triumph in Vancouver all that much greater. Late last year, Ronnie accepted an offer to work at Alpha Media as the VP/Programming and is based out of San Jose. He has immigrated to both Canada and the United States now, and is more than qualified to share and compare what those experiences are like. This episode is sponsored by NLogic and their latest cloud-based application Lens for radio. What would you do if you had more hours in a day? Seek new business? Meet with clients? Maybe grab a coffee? Wouldn’t that be great? With Lens for Radio from NLogic, you can. Thanks to the continual feedback of the industry, NLogic made a tool that is faster, more reliable and, well, just better! Why waste time waiting for data to download or waiting for someone to call you back when the software crashes, or worse still, be left trying to deal with the fallout of incorrect data?With lens you not only get a great product, you also get business-critical support from the trusted and established team at NLOGIC. In this episode, I made reference to Ronnie's blog piece about how your radio station is like a restaurant. You can read that here. #cfox #vancouver #z95 #stanton

Few have touched all the bases like Chuck McCoy. Successful performer, programmer, executive, and consultant. He worked in radio companies when they were firing on all cylinders. Moffat, CHUM, Rogers... When I ask people about Chuck, they light up and tell me about the contributions he made to their careers; radio people gushing with gratitude. In this episode, Chuck eloquently points out what hasn't changed about the formula to making great radio. I also asked him about alleged technological advances that threatened radio over years and was met with a surprising answer. The telephone. (Not the mobile version) He points out that radio has actually bettered its position with every technological advancement so far. It leaves me thinking: Are radio's current woes self-inflicted? I met Chuck for the first time last August at the Podcast Movement in Chicago; recognizing its inevitable intersection with traditional radio. Chuck will be in Toronto April 19th along with his brother Jeff Vidler to honour his late brother Gary Russell who will be receiving a Lifetime Achievement Award posthumously. This episode is brought to you by PromoSuite Next. For over 25 years you've known PromoSuite as radio's original promotions management system. Helping promotions teams and programmers manage their contest winners, liners, sales, requests, remotes, prize fulfilment, and much more. Today over 2500 radio stations across the United States and Canada use PromoSuite Next. Contact Rachel or CJ at 212.509.1200 to find out more. Or click on their names to e-mail them. April Fools Flashback! Probably the best April Fools Joke ever played out on radio. This from our episode with Steve Kowch. (Total listening time - 3 minutes and change) #rogers #mccoy #vidler

TJ Connors and I have crossed paths a few times. The first was he travelled to Winnipeg in 2009. Then he was the morning host at the Wolf in Peterborough. He asked to come down and see the station I was programming at the time, Power 97. It was the same building where his dad, the legendary Scruff Connors, had pulled the infamous Miami Superbowl Stunt. TJ is now working afternoons at HTZ-FM in Saint Catherines, Ontario at the legendary "White House of Rock". It is the station that his dad helped make famous in the early 90''s when Rock Radio was going full throttle. In 2012, I hired TJ to be the morning host at Power 97. It was really a no-win situation for him having to follow the popular morning show that had left an indelible mark on the station. Combine that with a company that was clearly in radio programming free fall, and TJ found his footing programming Country 103 in Kamloops, British Columbia. (Disclosure: I was consulting the NL Radio group at that time, but not a part of the hiring committee) His dad passed away a few months ago; the podcast paid tribute in episode 28 of our series. We spoke about the advantages and disadvantages of following his dad on a station he helped make famous, and what makes HTZ-FM so legendary in the Niagara region. This episode is brought to you by PromoSuite Next. For over 25 years you've known PromoSuite as radio's original promotions management system. Helping promotions teams and programmers manage their contest winners, liners, sales, requests, remotes, prize fulfilment, and much more. Today over 2500 radio stations across the United States and Canada use PromoSuite Next. Click on the banner for more. Thanks Jason Barrett from Barrett Sports Media who is a regular guest on this show. His podcast episode 5 features an excellent breakdown of Edison's Infinite Dial research. LISTEN NOW! The 8 minutes of common sense on from Jason's podcast episode here. By the way - if your sports property is not performing at the level you would like, call him at (845) 458-8448

I never worked with Steve Young. I did get the next best thing which was to work with many people who did work with him. JJ Johnston was one of those people, along with Terry Dimonte, Randy Renaud and countless others. This week, the Allan Waters Young Broadcaster Award, (a tribute to Steve Young) will be announced. It goes to a Canadian broadcaster under the age of 30 for their creative contributions on radio and in the community. Past winners include Fearless Fred, Amanda Logan, Rena Jae, Adam Wylde and others. It made me wonder how much younger broadcasters know about Steve and his contributions to radio in North America. So I called up JJ Johnston, someone who knew him very well, and had him paint a picture of the kind of radio Steve created, and the impact on the people he mentored. As JJ put it on the podcast, Steve was simply the best radio programmer to ever come out of Canada. He mentored many, including many talented women like Liz Janik and Vanessa Thomas who spoke about Steve and his ability to identify and connect with radio talent. Finally, JJ asked me to remind everyone who is going to Canadian Music Week to not bypass the Breakfast Round table on April 20th at 8:15am at the Sheraton. This is an opportunity to meet some of the best minds in radio, have coffee, share ideas and ask questions. And when you are there, let him know you heard him on the podcast. This episode is brought to you by NLogic And the winner is - Jesse Modz! From J.J.: Our chosen recipient has just joined the legendary Gerry Forbes morning show at CJAY 92 Calgary. He is Jesse Modz, recently of HTZ in St. Catharines. Jesse is a great example of today’s young broadcasters or his on-air performance and his master grasp of social networking in which his viral exploits have been covered by major networks like CNN, Huffington Post, CTV, Global News, Much Music and Aux TV. Jesse was a driving force in turning HTZ-FM into Hip FM for Canada Day, in turn raising 15 thousand dollars for the Canadian Cancer Society in the process. Other examples of citizenry include helping to raise over $10,000 for After School Matters, and over $275,000 for Community Care of St. Catharines and Thorold Ontario. Jesse will be invited to participate in the Radio Interactive activities at Canadian Music Week, and will be recognized during the Industry Award dinner on April 19th, and presented his award at the 8:15am Broadcaster’s Roundtable on Friday morning, April 20th. This year was a banner year for nominations and the choosing process was very difficult. We would like to take a moment too, to recognize the runners up this year: Ruby Carr of the “Ruby and Cruise Morning show” at Z95.3 Vancouver, and Jax Irwin of midday’s at KISS-FM Toronto are the other two broadcasters who pushed the committee so hard in making the final decision. We thank all those who took the time to nominate all these very worthy Young talented broadcasters. There is a wonderfully growing wealth of Young radio talent in our country. Radio Nostalgia: Thanks to Andy Frost, Randy Renaud and Chris Parfitt for filling in the blanks on this picture. UPDATE! L to R: Standing inTop Row: Steve Young, Gary Christian (Aube) Chris Reichardt, Bob McBride, Ted Nugent, Andy Frost, Tim Bradley. Bent over/kneeling: Terry Dimonte, Terry Klassen, Hugh Malcolmson, Randy Nelson (Renaud). There's more on the Steve Young Tribute Page on Facebook. #cmw #steveyoung #Dimonte

Larry Gifford has worked at great radio stations across the U.S.A. like KIRO in Seattle and Sports radio 710 ESPN in LA. After a stint in consulting, he found his way north to CKNW in Vancouver where he watched the American Election of a lifetime unfold from the other side of the border. Larry also has a podcast called “Radio Stuff” which is now out of hibernation and sponsored by the same people who support this podcast - I also asked him about his home state of Ohio - and why is serves as the American political barometer; and we shared our podcast knowledge with one another. The podcast is brought to you by NLogic and their new cloud based application lens. NLogic recently unveiled the new campaigns and schedules portion of the program. Lens removes significant manual work from re-keying campaign data and schedules, to exporting files and pdfs - leaving you more time to make money. In short - the agencies can send broadcast sales people requests for submission - and you can start creating schedules based on those campaign parameters, all within lens. From there, you can use Lens to submit the schedule for approval and soon you will be able to trade back and forth until you are ready to book. NLogic listens to both buyers and sellers in order to make the process go as smoothly as possible - and the latest update reflects that. For a free trial, click on the banner.

Lori Lewis is the chair of the 42nd Conclave which will be taking place July 26th to 28th in Minneapolis. Lori has a popular column called "Merge" in All Access that talks about radio and social media. Last year I went to the Conclave and met lots of great people that my recent Canadian radio career had prevented me from meeting. From it came friendships, contacts, ideas and inspiration - most of which went into building a stronger podcast. Tickets for the 42nd Conclave can be obtained through the website. As Lori mentioned, the price will not stay at an affordable $249 forever. Finally, in the spirit of the Conclave and learning radio AND given that Lori is the VP of Social for Cumulus, I took the liberty of asking a number of social media and radio questions on this podcast. This episode is brought to you by PromoSuite Next. For over 25 years you've known PromoSuite as radio's original promotions management system. Helping promotions teams and programmers manage their contest winners, liners, sales, requests, remotes, prize fulfilment, and much more. Today over 2500 radio stations across the United States and Canada use PromoSuite Next. Contact Rachel or CJ at 212.509.1200 to find out more. Or click on their names to e-mail them. #cumulus #conclave #sccial